Mumbai, India (PressExposure) September 30, 2009 -- Healthcare Industry in Brazil- IT Market Assessment report ([http://www.bharatbook.com/Market-Research-Reports/Healthcare-Industry-in-Brazil-IT-Market-Assessment.html] ) asses that The Latin American Healthcare Industry is focusing more towards revamping of the healthcare systems in order to attain greater efficiency and sustainability. Brazil, in particular, is concentrating more towards restructuring their systems by the application of information technology. The Healthcare market in Brazil is the largest in Latin America and has an immense potential for further growth. The continued expansion of the Brazilian healthcare sector offers opportunities for medical equipment, IT products & services, and patient monitoring services. Also, the Brazilian Government has initiated several plans to reform the healthcare services delivery system. The Government has decentralized the health segment to provide the states with autonomy to plan and control various healthcare programs.
The use of information and communication technologies by healthcare organizations enables extensive information processing for effective decision-making and patient monitoring. Unified National Health System program, medical tourism, and customer demands for quality services are some of the factors that contribute to the uptake of IT solutions by healthcare organizations. Solutions such as hospital management, consulting services, integration services, electronic medical records, Telehealth solutions, and wireless applications are being adopted by the healthcare providers. Moreover, the continued consolidation efforts have also provided avenues for e-Learning in the health field. Despite facing barriers such as less developed infrastructure, lack of skilled IT professionals, and reluctance of health professionals to learn new technologies, the Healthcare IT adoption in the country continues to be bolstered by the interoperability initiative.
The Healthcare Industry comprises services offered by healthcare organizations (such as hospitals, clinics, and diagnostic centers), health professionals (doctors, nurses, pharmacists), and health insurers (public and private). The report forecasts the market size of the Healthcare Industry in Brazil for the period 2008-2012. It also discusses the segmentation of the Healthcare Industry in Brazil based on the IT spending. Further, the report highlights the IT sales opportunity in the Healthcare Industry in Brazil, and discusses the market trends and challenges that characterize this industry. The report also profiles some of the Healthcare IT vendors operating in the Healthcare Industry in Brazil.