Canoga Park, CA (PressExposure) May 12, 2011 -- Despite either paying to get press or receiving free press to boost their practices, doctors and dentists are still struggling to acquire new patients.
Many medical doctors and dental physicians have long struggled with their medical and dental marketing efforts to acquire new patients to help build up practices that are new or that have taken a hit due to the economic recession. Some doctors have paid several thousand dollars to PR and marketing firms to increase their public visibility while other doctors have even received free press; however, their questions are the same: even with the assistance of media press, why are they not getting enough new patients to sustain their practices?
"The power of the press is phenomenal, but it's not as powerful as small business owners, such as sole medical practitioners, think it is," says medical and dental consulting specialist Helmut Flasch, the CEO of Doctor Relations, Inc., a medical consulting firm based in California's San Fernando Valley. "They give the press a lot of credibility, and the press is indeed a powerful association, but a distribution of two or three press releases a year really doesn't do much to maintain a business," he says.
Mr. Flasch goes on to say that synergy with other elements plays a large role when using the press. He believes that a doctor's press needs to be on a variety of topics and that his local community needs to see him as a person and a humanitarian rather than solely as a clinical entity. Mr. Flasch suggests doctors should not only display their press releases on the wall of their offices, but they should include them with written correspondence on other topics to their medical peers as well as their community leaders.
"Getting directly involved with community events offers networking opportunities not only with community leaders, but also with the citizens within the community who might be seeking a doctor's services. These individuals would prefer to go with a doctor they know or know of, rather than looking in the phone book or sifting through the thousands of names from their insurance providers," says Mr. Flasch. "By attending community events, a doctor increases his visibility as well as his credibility with the community and if he has received positive press in the past in addition, he becomes an endorsed doctor who draws new clients to him, rather than a doctor who uses traditional medical and dental advertising methods."