Canoga Park, CA (PressExposure) July 05, 2011 -- Dentists and doctors, seeking to cut their costs of traditional advertising such as radio and television spots as well as print ads, have turned to the internet to boost their public profiles by creating websites and utilizing e-mail marketing campaigns to reach out to prospective patients in their region. Many physicians, who were burned by the economic recession with significant reduction percentages in their practices due to patient job and health coverage losses, are looking to make ensure they have a steady stream of patients by looking at many methods of medical and dental internet marketing strategies in order to keep their practices running. Social media is becoming a strategy that is increasing in popularity for marketing use; however, with this new technology, a number of physicians are unsure of how to use it to maximum effect.
"Dentists and doctors need to create videos and infomercials and then distribute them to channels such as YouTube and Metacafe," states Helmut G. Flasch, a dental practice management consultant and CEO of Doctor Relations, Inc., a dental consulting firm located in the Greater Los Angeles area in Southern California. "Once you get your videos on those sites, the major search engines like Google and Bing will see you as an opinion leader."
Mr. Flasch goes on to explain that Google will index the presence of a video that has been posted to several web channels and will decide that it is newsworthy by giving it a high ranking on the first page. "Sites like YouTube, Metacafe and Daily Motion get an unimaginable amount of traffic. People see something they like there and they start promoting it, which makes it go viral," he says.
Another recommendation that Mr. Flasch presents is that physicians should have interactive blogs rather than a website because there are virtually no programming requirements, and people can leave comments on it. "It is much easier to update a blog every day with a short article or a video clip than it is to regularly update an entire website," says Mr. Flasch. "Google tracks the frequency of your blog updates, which in turn, increases your page ranking."
Mr. Flasch concludes by saying that health practitioners should not limit their article and video content to just their blogs, rather, they should post it to sites such as Facebook, Twitter and LinkedIn. "It's not tedious, but it is a team effort. The businesses and practices that hire a social media consultant will do very well." Flasch cautions that those who ignore the vast opportunity that social media provides to internet marketing for dental practices and healthcare clinics will be left behind, especially if they fail to acknowledge that social media's major emerging demographic are established professionals who are 40 years and up.
Find out more about helpful dental internet marketing strategies included in Helmut Flasch's book, "Double Your Business and Not Your Troubles."