Evesham, United Kingdom (PressExposure) February 06, 2012 -- You may be reading this article not even knowing what a heated towel rail is, but be sure by the end of this you'll be fully versed in the towel rail area. Some refer to these devices as towel radiators, others may say, towel heaters or rails; regardless of name, the prime objective of this equipment is to heat towels and keep them warm in an efficient manner.
Obviously some people prefer to use their radiator to heat their towels, or drape their towels over a standard towel rail which is situated near a radiator; but neither have the same effect as a dedicated towel rail which is heated. You can either choose from centrally heated rails or an electric towel rail, whichever lends itself best to the layout of your room.
Scott Morris, E-Commerce Manager at the HeatedTowelRails website commented on the increase in sales; "Since the 'winter period' has dealt us some cold weather, more and more visitors have been coming to the site, resulting in an increased amount of sales. I think the weather does influence peoples purchasing habits and with the current forecast of 2-3 weeks of extremely cold weather, we can only imagine this trend in sales will continue."
Originally heated towel rails could only be found in European hotels and this quickly shifted towards the UK market as retailers were being bombarded with requests and queries from customers asking where they could get a hold of such products. Now there are many retailers in the online market selling these innovative products, as the competition is quite high, the prices continue to drop, making these items a brilliant buy for the customer.
A heated towel to some is a luxury, whereas others may see it as a necessity in their bathroom, or even cloakroom. One large plus point to these products is that they're very diverse in the environment they can be placed in; they even look the part in the kitchen, as well as the bathroom. You're really spoilt for choice with a heated towel rail.
Emma Longbury from Accounting told us a bit about her towel rail; aren't we lucky boys! "I got my heated towel rail about 8 months ago and it's still probably my favourite item in our house! Never thought something so simple could make such a huge difference. When stepping out the shower into a blazing hot towel, you realise just what a good buy it is and if this isn't enough, it also heats the room quite well, whilst being efficient. On top of all this, the amount of towels it holds still blows me away, we can fit a least 3 full size towels on ours and I haven't even mentioned how good it is for drying washing!"
Heated Towel Rails is part of the Plumbworld Network.
Plumbworld was an early pioneer of online trading, started by James and Anita Hickman in 1999 and was sold to the Grafton Group PLC in December 2006, Plumbworld now employs more than 50 people in its purpose built warehouse and offices and boasts an astonishing 50+ websites selling everything from work wear and bathrooms to barbecues and drain rods. The business has a turnover in excess of £18 million and is growing at more than 20% year on year.