Frederick, MD (PressExposure) January 15, 2013 -- A Degree Above Heating & Air Conditioning
Phone: (301) 965-0526
Address: Walkersville, MD 21793
For home- and business owners in the Frederick area, the process of finding a quality HVAC contractor is about to get a lot easier. Thanks to a new partnership with the online marketing firm Prospect Genius, locally owned business A Degree Above Heating & Air Conditioning is working to boost its Web presence. By making its Web site easier to locate via a standard online search, A Degree Above Heating & Air Conditioning hopes to better meet the area's HVAC installation and repair needs.
On any given day, more than 21% of adult Internet users in the United States conduct online research about a product or service they're considering purchasing, according to studies conducted by the Pew Internet & American Life Project in 2010. That Web research includes people looking for information about local HVAC contractors, which is why a small business like A Degree Above Heating & Air Conditioning needs a visible and accessible Web site. Without a site that is informative and high-performing on search engine results pages, a small business might find it difficult to remain competitive in an industry filled with more Web-savvy companies. Prospect Genius is helping A Degree Above Heating & Air Conditioning implement online marketing tactics.
Primary among these tactics is a process known as search engine optimization, or SEO. SEO involves incorporating industry- and location-specific keywords into a Web site, so that the site is viewed as extremely relevant to search engine queries using those keywords. So, for instance, Frederick-area queries to Google, Bing, and Yahoo! using keywords like "air conditioning repair," "furnace repair," and "install a heat pump" should, going forward, lead the searcher to A Degree Above Heating & Air Conditioning's Web site.
"As an SEO marketing firm, our job is to ensure that our clients get seen online by the people who most need the services they offer," explains a Prospect Genius SEO strategist, Matt Gallo. "In A Degree Above Heating & Air Conditioning's case, that means making sure that home- and business owners in Frederick are able to quickly and easily locate the company's Web site when they need furnace repair, duct work, and other HVAC services."