Orlando, Florida (PressExposure) January 07, 2010 -- Conventional wisdom states that publishing is dead, but those who consult to experts know that nothing helps establish your brand or spur your company's economic growth better getting published. Thus the merger of Disaster Life Support Publishing, a subsidiary of High Alert, LLC with the business branch of JVH Communications under the consulting firm High Alert International seems predictable. As part of this alliance, John Hedtke, founder and President of JVH Communications, has joined the management team of High Alert International to run High Alert High Alert Publishing, LLC.
"Writing and publishing is more than producing a book," says John Hedtke, partner and new Publisher of the consulting firm High Alert International. "It's about creating a message that communicates your brand, your purpose, your mission, and your values. In short, your book is a miniature 'you,' a business card large enough to tell the whole story and important enough that the person you give it to won't throw it away."
John Hedtke has built a career teaching clients and colleagues how to turn their work, their lives, and themselves into consistent messages and consistent brands through articles, books, and speeches. The award-winning author of 26 books and close to 200 magazine articles, John has been a writer on high tech, management, and business topics for close to 30 years. Among his many credits, John penned the top-selling book in the Power User series and many books on RoboHelp and Peachtree Accounting software that still top Amazon sales in their categories. His writing has received 26 regional and international writing awards to date. A Fellow of the prestigious Society for Technical Communications, John has led seminars and workshops to teach other writers and publishers how to guide clients to the kind of success that John's clients have known.
"Few consultants have managed to succeed as authors, fewer still as authors and professional speakers" observes Dr. Maurice A. Ramirez, DO, PhD, the founder and CEO of High Alert International. "Joining with JVH Communications to form High Alert Publishing, LLC creates a resource for disaster preparedness, emergency management and homeland security experts who seek to bring their knowledge to the world."
John has been helping experts "bring their knowledge to the world" for over 30 years. In addition to his own books and articles, John has co-authored well over 200 books and articles in his career, most recently joining Dr. Maurice A. Ramirez to co-author The Complete Idiot's Guide to Disaster Preparedness.
"Not everyone has the great American novel inside them," smiles John Hedtke as he edits the manuscript for the company's newest whitepaper on mitigating the economic impact of disaster preparedness in healthcare. "That's where I come in: after 30 years I've learned that if a real expert will just talk to me about what they know, there is a book in there worth writing."
Mr. Hedtke's colleagues know the value of expertise he brings to the experts he works with on each project.
"John's ability to understand, interpret, and write on almost any topic makes him a shining example to our profession" beams Robert J. Dianetti, President, Radcom, Inc. "However the ability to make a highly complex topic both approachable and understandable by the average person is the profession of technical communications at its best."