Orlando, Florida (PressExposure) January 04, 2010 -- While the recession has been disastrous for many American companies, the disaster preparedness, response and recovery firm High Alert International is ready to execute a bold expansion and merger plan at the cusp of the nation's economic revival. As part of this plan, High Alert International has signed an exclusive public relations representation agreement with the Orlando-based public relations firm PR/PR.
"Whether you are an author, a subject matter expert or a professional speaker, the key to success is to see your name everywhere," says Pam Lontos, MA, the founder and president of PR/PR. "Top of mind awareness comes from consistently making sure your potential customers see your name everywhere as well. We've worked with Dr. Maurice A. Ramirez and High Alert International for the past five years to create a consistent presence in the print media, reaching more than 755,000 readers per month. His name and brand are linked to the solutions they bring to their market, and they have achieved top of mind awareness as a result."
Lontos has been creating top of mind awareness for authors and experts for two decades. As the president of the premiere public relations firm in the professional speaking industry, Lontos has helped a virtual "Who's Who" of business experts become household names. In 2004, PR/PR developed and deployed a brand awareness program for High Alert (now High Alert International) that helped catapult the firm to prominence.
"An emergency manager's idea of public relations is a press release and a press briefing," observes Dr. Ramirez, DO, PhD, and founder and CEO of High Alert International. "The distinctive media presence and competitive edge that PR/PR and Pam Lontos provide allows High Alert to stand head and shoulders above the rest of the market. Simply put, we get noticed!"
Lontos has made a career of getting herself and her clients noticed. The former Vice President of Sales for Disney's Shamrock Broadcasting, Lontos is the first female motivational speaker to appear on all three major networks in the same week during the 1980's. For a decade, she was the highest paid sales trainer and female professional speaker in the U.S. Lontos opened PR/PR after moving to Orlando, and now consults to authors, experts and speakers to advance their careers. Far from retired from the platform herself, Lontos speaks on public relations and recently published the new book, "I See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success."
Dr. Ramirez is confident of continued success from his relationship with PR/PR. "Like all of us at High Alert International, Pam's expertise is tempered with a 'been there done that' reality test," muses Dr. Ramirez. "The advice and approach to our brand development, as well as the strategy for reaching our target market, has been straightforward and simple, but it has all been based on what has worked for her and a myriad of clients before us. For five years these strategies have helped us reach our goals, and we are confident this approach will continue to help us ensure that people will continue to see our name everywhere."