London, United Kingdom (PressExposure) November 03, 2009 -- Hitachi Consulting United Kingdom today announced the successful implementation of Betfairâs new financials analytics capabilities. Hitachi Consulting had previously been Betfairâs systems integrator for Microsoftâs BI Suite. This ongoing initiative takes data from Betfairâs Sun financial system, integrates it into a structured Oracle data warehouse solution, where it is then accessed by Microsoft BI to deliver valuable KPIs back to the business. This is one of the first real-time systems to replicate data from an Oracle data warehouse and build Microsoft Business Intelligence cubes in near real time.
Betfair, the world's biggest online betting community, is striving to become the pre-eminent betting platform for the Internet. After launching the world's first successful online betting exchange in June 2000, Betfair has grown into a multi-billion dollar business with an established portfolio of online gaming products including poker, casino and games. The company now has in excess of two-and-a-half million registered customers with over 50 percent of all new registrations coming from outside the UK and Ireland.
âI had personally worked with Hitachi Consulting UK in a previous company and have been consistently impressed with the caliber of their self-motivated consultants,â said Chris Newstead, Head of Business Intelligence for Betfair. âI knew the Hitachi Consulting team would be able to hit the ground running and integrate well with our other teams. Their expertise around Oracle data warehouse and Microsoftâs suite of Business Intelligence will aid us in working toward a successful implementation. The application will transform the speed and efficiency with which users can analyse business performance and drill down into detail. The use of a familiar tool such as Excel 2007 to report directly from BI data makes this a valuable planning and reporting investment for analysts and non-analysts alike.â
The project is in the final stages of testing and is scheduled to go live in early November 2009. By addressing the internal data integration issues and eliminating the need for manual intervention, the new system will provide substantial traction for Betfairâs finance team, and deliver valuable, real-time data for other areas of departments, including marketing, to help drive business performance.
Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 400,000 employees worldwide. Fiscal 2008 (ended March 31, 2009) consolidated revenues totaled 10,000 billion yen ($102.0 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials, logistics and financial services. For more information on Hitachi, please visit the company's website at http://www.hitachi.com
About Betfair: (www.betfair.com) Betfair is the worldâs biggest online betting community and pioneered the first successful betting exchange in 2000. Driven by cutting-edge technology, Betfair enables customers to choose their own odds and bet even after the event has started. The company now processes over six million transactions a day from its two-and-a-half million registered customers around the world. In addition to sports betting, Betfair offers a portfolio of innovative products including casino, exchange games and poker.
Betfair has twice been named the UKâs âCompany of the Yearâ by the Confederation of British Industry and has won two prestigious Queenâs Awards for Enterprise, being recognised for Innovation in 2003 and most recently for International Trade in 2008.
For further information, please contact: Vanessa Land Devonshire Marketing Tel: 0870 242 7469 Email: email@example.com
Distributed on behalf of Hitachi Consulting. by NeonDrum (http://www.neondrum.com) Nicky Denovan Tel: +44 7747 017654 nicky[at]neondrum[dot]com