Home Care Assistance Launches New Website, New Look

Palo Alto, California (PressExposure) February 08, 2011 -- Media Contact:
Kathryn Zakskorn
Public Relations and Marketing Manager

Home Care Assistance Launches New Website, New Look

Home Care Assistance refreshes brand and online presence with a new website and logo, upholding the company's commitment to staying at the forefront of the home care industry

Home Care Assistance, a leading international provider of non-medical, in-home senior care, is excited to announce the launch of its new website. The distinct aesthetics and cutting-edge functionality, in conjunction with a re-branded logo and image, align with the company's mission of providing superior lifestyle and homebound care.

"HomeCareAssistance.com was a source not only for information about the lifestyle and homebound care we provide, but over time it became an educational portal where seniors, adult children and others came to get additional information on the latest industry trends," said Lily Sarafan, COO of Home Care Assistance. "As a result, we decided to re-brand the website with a stronger commitment to education, as well as a more user-friendly interface with unlimited access to senior care related resources and home care information."

The new Home Care Assistance website is visually different from the previous site, with a fresh look that speaks to the company's new logo and branding. In addition, the site is much more SEO intuitive, one aspect of the innovative online marketing initiatives that Home Care Assistance continues to excel in across the industry.

"Home Care Assistance has always been a dynamic company at the forefront of the home care industry in regards to level of quality care provided, customer service and technology. It is no surprise that we have changed our website and image to meet and exceed the advancements in these industries, while continuing to maintain our consumer-centric approach," said Dr. Kathy Johnson PhD, CMC, Founder and Chief Executive Officer of Home Care Assistance.

With the launch of the new website, Home Care Assistance hopes that its brand and mission will become more apparent to the public, as well as prospective clients. The new website will further lend credibility to the company to ensure it continues to be a leader in the home care industry.

If you are interested in learning more about the new website and branding campaign, or would like more information on Home Care Assistance and the services they provide, please visit http://www.homecareassistance.com. You can also call 1-866-4-LiveIn to speak with a care manager.

About Home Care Assistance

Home Care Assistance, founded in 2002, is a leading international provider of non-medical, in-home senior care with over 50 locations throughout North America. Serving as a comprehensive alternative to a nursing home or assisted living facility for older adults, our mission is to provide the highest quality and most reliable in-home care services. Home Care Assistance successfully operates as North America's preferred brand for in-home care, maintaining an intimate and personal rapport with each client. Here at Home Care Assistance we are dedicated to finding the highest caliber caregivers who we expertly match with the right recipient based on his or her needs. In addition, we do not require long-term contracts for services and remain on-call 24 hours a day. For more information, please contact Home Care Assistance at 1-866-4-LIVE-IN, or visit online at: http://www.homecareassistance.com.

Press Release Source: http://PressExposure.com/PR/Home_Care_Assistance.html

Press Release Submitted On: February 08, 2011 at 1:15 pm
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