Bloomington, Indiana (PressExposure) October 02, 2007 -- Rob MackInday, Hoosier House Help Co-Founder, said that the podcast will break new ground for Hoosier House Help, allowing the Company to reach a valuable segment of media savvy homeowners.
"The podcasting medium is growing rapidly and is becoming a powerful marketing tool," Mr MackInday said.
"Our Podcast will allow us to communicate meaningful conversation with a highly targeted home-owning audience on a regular basis," says MackInday. "Podcasting provides another layer to our online marketing techniques, and is a great addition to our current marketing plan."
About Hoosier House Help:
Hoosier House Help provides homeowners with free, no-obligation 'matchmaking' services for their homes, helping them avoid home improvement problems. There are national services similar to Hoosier House Help that also connect homeowners with prescreened and customer-rated residential contractors in their area, but many homeowners find that using a local company such as Hoosier House Help can be an advantage.
Since inception in the spring of 2004, Hoosier House Help has matched homeowners with everything from painters, general contractors, and handyman services. Hoosier House Help performs background checks and screens the contractors in its network, verifies any licenses that they hold, as well as their insurance and references.
Podcasts are the distribution of audio format over the Internet. Podcasts episodes can be downloaded onto an iPod, MP3 player or smart phone, and then listened to at any time. Tech savvy consumers download podcasts and listen to shows about specific issues and interests. Podcast subscriptions allow consumers to automatically download the latest episodes for all their favorite podcast shows. Some podcasts include video, while others are produced in the tradition of radio talk shows. In today's society, podcasting makes information easy to relay and receive.