London, United Kingdom (PressExposure) July 07, 2009 -- House of Fraser, the leading retailer of designer brands has teamed up with Joseph Joseph to launch the new 'Elevate' utensils range, which will be exclusively available at House of Fraser until October 2009.
The new 'Elevate' kitchen and tableware collection is being launched in stores across the UK as well as online through the House of Fraser website. All the utensils from the new 'Elevate' collection have been designed for their ease of use in the kitchen and to reflect a fresh innovative concept, whilst also being stylish, contemporary, sophisticated and practical.
Joseph Joseph [http://www.houseoffraser.co.uk/on/demandware.store/Sites-hof-Site/default/Search-ShowBrand?brand=Joseph%20Joseph&fromBrand=Joseph%20Joseph] was originally established in September 2002 by twin brothers Antony and Richard Joseph, and has gone on to develop a strong brand identity with its own distinct style and image for kitchen and tableware designs.
From the spaghetti server to the ladle, all of the elevate kitchen utensils feature a unique weighted ergonomic soft grip handle to 'elevate' the head above the kitchen worktop, resulting in less mess and more time to enjoy the food that has been prepared. The kitchen utensils are dishwasher safe, suitable for use with non stick cookware and feature a Nylon head that is heat resistant up to 240 degrees.
The 'Elevate' utensils range includes solid spoons, slotted spoons, ladles, spaghetti servers, slotted turners, flexible turners, and other kitchenware utensils for cooking enthusiasts.
For further information and images please contact: Tamsin Lever Press Officer House of Fraser 27 Baker Street London W1U 8AH 020 7003 4650 http://www.houseoffraser.co.uk