Lutterworth, United Kingdom (PressExposure) August 07, 2009 -- Arguably one of the most important features of a websites' design is that it is accessible to users; Internet users should be able to navigate around a site with ease, finding information that is relevant to their requirements quickly and efficiently.
However, to get users visiting a website in the first place, it is essential that the website is marketed in the right way, making it visible to the target audience of the website.
This is where Search Engine Optimisation (SEO) comes in; essentially it could be argued that optimisation is as important as accessibility when it comes to the design of a website. Put simply, if users aren't aware that a site exists the chances of it being a success are significantly reduced.
SEO is an online marketing technique that is used to get websites ranking in the top spots of search engines such as Google, Bing, Yahoo and MSN.
There are various ways that SEO can be implemented. Firstly, through external methods such as articles, press releases and social bookmarking; back links are incorporated into content directing users to the website. Secondly, internal methods related to a websites code can be used.
The Creare Group, specialists in website design and SEO, understand the importance of user-friendly web design and online marketing. In their latest video blog they explain how web designers can optimise their sites' code so that search engine bots can crawl it efficiently, picking up on relevant information without compromising its' visual presentation.
Web Designer, James Bavington and SEO Consultant, Nick Rinylo demonstrate how CSS can be used to prioritise a websites content with particular focus upon floating Div's and classes. They explain how integrating both floating Div's and classes allows web designers to optimise a sites construction for use within search engines.
During the Video they show how floating certain elements of a website can have an effect upon the way that search engine bots crawl the site, it can also change the order in which content of the website is loaded.
'Designing a website in CSS provides the best foundation for a search engine friendly website. Simple tweaks to a website's CSS can allow the designer to restructure the order the HTML content so that it descends in order of importance. This is one of many ways that CSS can help to present websites to search engines in the best way possible, without compromising the design.' James Bavington, Website Designer.
The process that James and Nick describe can be developed by using absolute positioning, a more complex method that they will discuss in one of their upcoming video blogs. For more information about Search Engine Optimisation (SEO), with a particular focus upon duplicate content, take a look at The Creare Group's latest SEO video blog that can be seen on YouTube.