Wernersville, PA (PressExposure) January 06, 2012 -- A jingle is a radio ads or TV advertising slogan set to a (hopefully) memorable melody. Jingles are written explicitly about a product -- they can be original works designed to describe a product or service, or to help consumers remember information about a product. As long as the slogan is instantly catchy -- and hard to forget -- there's almost no limit to what advertisers can say in a jingles. It can be a slogan, a phone number, a radio or TV station's call letters, a business's name or even the benefits of a certain product. In this article, we'll take a look at this unique advertising technique to find out how commercial jingles worm their way into our psyches.
Radio ads are one of the most effective ways to promote products and services, especially in comparison to other forms of advertising that utilize print media. This is because the use of speech tends to be more precise in passing a message. Hearing and speaking are the first senses that people exhibit during their developmental stages. These abilities of expression come before the ability to read or write, and therefore, radio advertising is a preferred medium of advertising among many advertisers and businesses.
There was a time, only a couple of decades ago when the UK's early commercial radio stations played sung station identification jingles and acapellas that sounded every bit as good as those played by their US counterparts across the Atlantic... even outshining the music of the day times. ANDREW FLEMING remembers those that traversed the north east England ether in the 1970s and 1980s.
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