Ipswich, MA (PressExposure) June 07, 2011 -- The U.S. is home to hundreds of businesses that are 50, 100, even 200 years old but do they really know their history and take full advantage of it?
It pains me to see how many businesses let marketing and public relations opportunities slip through their fingers because they dont know their history, or they dont use it strategically, but I also know that doing the research can be costly and time consuming, says Bonnie Hurd Smith, President and CEO of History Smiths. And thats exactly why I wrote this book to make the process do-able and affordable.
"A Source of Pride (and Customers): A Historians Guide to Doing Your Business History" is available exclusively as a downloadable ebook at http://www.historysmiths.com. Readers will learn:
Why its a good idea for a business to know its history, even if it isnt celebrating an anniversary right now.
Guiding questions for the researcher.
Where to go for help, and what you can expect to find when you get there.
How to organize the information.
Special sections on Finding Your Founder and Finding the Womens Stories.
A complete description of the book is available at [http://www.historysmiths.com/Source_of_Pride.html].
Smith is not only the CEO of History Smiths, she is a historian, author, and public speaker on historical subjects. It is my personal mission to get people to think differently about history, she says. It is not some musty, dusty old thing you visit in a museum. Instead history is a source of information and inspiration, including for businesses.
Yes, there are untold marketing and PR advantages to knowing your business history, she says, but heres the added bonus: People who do this work are supporting local history, and doing something meaningful and lasting. And thats my ulterior motive for writing the book.
How? Among the strategies Smith suggests in her book are for businesses to work with their local historical society and public library to find the information they need. This could involve paying researchers, paying for images, making a donation to say thank you, joining the organization, hosting an event together, or publishing a joint article.
These are just some ideas, and there are more in the book, Smith explains, but this is about forming strategic partnerships between the business sector and the historical community in ways that benefit both. Its also about directing more resources to local history in new ways.
The other innovative idea revealed in the book? Smith asserts that when business owners learn and celebrate their history they expand the story of their community itself. Businesses are an integral part of the communities they serve. They have impacted customers, employees, the economy, and civic life. By doing this work, a business owner will be giving a gift to his or her community, and that is personally fulfilling.