Glenview, Illinois (PressExposure) February 11, 2012 -- Not all internet marketing for small business is the same. I've been in the industry for several years now, and I've personally seen hundreds of fly-by-night companies setup shop, rip off dozens of businesses, then close and open again under another name only to repeat the process. I've also seen high quality internet marketing services gouge their prices in excess of $500 per hour and rip off dozens of businesses who didn't shop around for a better rate. The reality is there's numerous companies out there but very few offer high quality services at affordable prices.
As a small business, there's three main things you need to focus on when it comes to internet marketing:
1) Web Design: You might think that setting up your website is all you need to do. Most businesses have a website these days, but the vast majority of these websites are improperly designed, improperly coded, and have a very poor layout and navigation. There's no way to market something that is poor in the first place, so most internet marketing campaigns begin with designing or re-designing your website. This can be fairly affordable depending on the size of your site, start at as little as $500.
2) SEO: SEO or search engine optimization is the cornerstone of any small business internet marketing project. SEO is the process of optimizing your website to rank higher in search engine results. This will allow potential customers to find your website and ultimately become your customers. There's several processes that go into SEO, including on-site SEO and off-site SEO, however most small businesses can find SEO services starting at about $300 per month.
3) Email Marketing: Email marketing is used by very few small businesses but can deliver a powerful punch in both gaining new customers and retaining current customers. All you really need to do is send out one or two emails per month to your mailing list updating them on your business, offering some sort of special sale or promotion, and keeping your clients informed on changes in your business. This will serve as a constant reminder that you are still in business and are grateful for their patronage. Email marketing for small businesses can start at as little as $50 per month and can have a huge impact on your bottom line.
These three aspects are often overlooked by small businesses when it comes to marketing because they don't understand internet marketing and because they think it will be far too expensive for them to afford. Before you brush past internet marketing, shop around a little and find a high quality internet marketing service that has affordable prices. There's dozens of them out there, you just need to pick through all the poor quality companies and highly priced companies to find the few diamonds in the rough that exist.
Simple SEO Group not only understands internet marketing for small business, but we actually understand small business.
Log on to http://www.simpleseogroup.com/internet-marketing-for-small-business/ for complete
Simple SEO Group
Mail: PO Box 3041
Glenview, IL 60025