Gloucester, United Kingdom (PressExposure) June 02, 2009 -- A lot of small businesses do not know how to network their business on Facebook. Mark Tawney from AWS â http://www.allwebservices.co.uk has had great success using Facebook and wants to share his ideas.
Mark Tawney says âI get a major buzz from helping small businesses succeed on the web and here at AWS, we have found Facebook is a great way to attract attention and generate salesâ
Facebook is all about making contacts and communicating with people, so itâs not too hard to make the link between social networking and business networking. To apply this method to the business environment, you need to search for and join groups and networks associated with your target market or area of expertise, and there is no reason why they should not accept you, especially if you have something to offer them. Once you have been accepted into these groups you need to get to know your contacts, converse with them and give them some free advice, this will encourage your prospective customers to take an interest in you and what you have to offer, hopefully leading them to visit your own web site, resulting in a quote being given or even a meeting.
When you have around 500 contacts, think about starting your own group and invite all of your Facebook friends to join. Remember to post regular and helpful information on your group site and always reply to your questions. If your information and advice is of benefit, your contacts will invite their contacts and your group will grow, thus attracting more visitors to your own website.
When making new contacts on Facebook I have found that is best not to be too critical, as nobody likes to be told where theyâre going wrong from the word go. Instead, be complimentary towards them and their business and then gently suggest ways they can improve.
Another method we find useful and not to pushy is a quotation form located on the AWS website. You can redirect people from Facebook to that page without putting the hard sell on. We are getting around 10 completed forms a week via Facebook. You can see this here [http://www.allwebservices.co.uk/get-a-website-quotation.html]
Also set up a giveaway or competition page to encourage people to interact on your site. You can see ours here [http://www.allwebservices.co.uk/free-goodies-and-competitions.html]
It will take a lot of hard work and many hours to build up a good network, but the rewards are good. Currently I spend around 10 hours a week on Facebook and other networking sites. When I first joined Facebook I was spending every possible hour I could on there.