How to Customize - Five Factors to Consider in Your Business Card Design

Los Angeles, California (PressExposure) May 10, 2008 -- Admit it, you want a business card. It's the most exciting non-monetary perk that comes with having a new job or getting into another line of profession. And the best part about it, albeit challenging, is designing your own. Business cards design is a great opportunity to release some creativity and to 'paint' a picture of something you're passionate about -- yourself and what you do.

Don't let the size deceive you. You're working on a small yet powerful medium. It can help propel you to prosperity or sadly, bring you nowhere.

A business card is your first shot at marketing yourself. It can give you a good introduction, if and when you design it properly. Of course, there are the basics such as your name, position, contact details, and logo, if you have one. But there are other factors to consider in your business cards design. Here are five of them:

1. The paper

• It's best to use a card stock. The thicker it is, the more resistant it is to folds and other forms of beating it's usually exposed to since it's meant for distribution. If you think the card is not thick enough to outlast your stay in your company, scrap it.

• If you want to be a little unconventional, you can use other printable materials such as plastic or metals. The prints are a little harder and maybe even costly, but if you can afford it and if it really adheres to your company vision, why not?

2. The color

• Card colors are usually white since this makes the texts more readable. However, adding a touch of color to your business card can definitely add character to it.

• You can opt for solid colors. You can choose bright tone like the hues of red, orange and yellow. For eye-soothing shades, try blue, green and aquamarine.

• There's an advantage to using neutral colors such as black and white but there's a risk of your card looking dull and you appearing unimaginative. If you are going to stick to neutral tones, you might want to add a bit of texture to go with it. Go for raised ink printing, UV coating and so on.

3. The ink

• There are, literally, thousands of colors to choose from so you don't have to stick to black text. Aside from the basic colors, there are metallic inks that shimmer, fluorescent inks that are striking to the eyes, and even inks with a pearl finish.

• When it comes to business card texts, letters need to be clear so to avoid blending with the background color. There should be a sharp contrast since small print is hard to read.

4. The print

• Business card design is made even more interesting by the numerous printing options available. Embossing can add appeal to your logos by giving a raised effect on the surface. For some people, they don't even use ink for the text. They just have their names blind embossed for a unique look. For an opposite effect, choose debossing.

• Foil stamping is another method that makes use of metallic colors, giving a smooth, polished effect to logos or text. Colors like gold or silver can make business logos or even simple names worth its weight in what else but gold.

5. The cut

The standard shape of business cards is rectangle, and the standard size is 2" x 3.5". But standard doesn't mean it's a must. You can have the shape of your business card designed specifically to fit your personality or work.

Don't be scared to try out new things when you design. You can check your business cards design prior to printing through proofs so you'll have a good idea of how they'll turn out. Once you have it, you'll know that getting a business card is nice, but getting to design your own just makes it even better.

Press Release Submitted On: May 06, 2008 at 6:10 pm
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