Telford, PA (PressExposure) September 03, 2009 -- The great thing about brochures is that you can put as many information as you want without having to think about limited spaces. Compared to one-page ads, your color brochures can hold as many details as well as pictures.
This feature supports your products and services promotion. You can create in its many pages photos and images so your target readers can view exactly what your business is offering them.
As such, with this feature, you need to have great photos to represent your products and services. Your photos are most likely the ones to attract the attention of your target clients and prospects. With great photos, you will have an easier time convincing your target clients of your value. Hence, you have more chances of convincing them to buy from you.
The photos in your brochures must be able to make an impact or a great impression on your target customers. A few suggestions can go a long way in creating that picture-perfect photos to make your collaterals more effective.
1- Showcase your products and services in bold and brilliant colors.
Do not be afraid to use different colors and shades to showcase your business. It is what would help you attract the attention of your readers. When putting your products and services into photos, be sure to use a format that is clear and concise. If you want, you can even reduce or totally delete the background to emphasize more your offer. The easier it is for your readers to see the most important element in your color brochure printing, the quicker they can decide to take you up on your offer. So instead, use drop shadow to give emphasis to your products.
2- Provide photos that seem to jump out of the page.
Make your photos alive and vivid. Create larger ones instead of regular sizes so you can further emphasize the importance of each product or service. Moreover, to make a contrast, be sure to highlight and use bold colors to emphasize your bestsellers. However, be sure to have photos that are flexible so you can manipulate them according to what suits your needs at the moment you design your collaterals.
3- Avoid group shots.
Never put your products and services in groups to avoid making them appear to have the same qualities as the others. This is especially true for your bestselling products and services. Instead, give each one proper exposure so you can have a better time convincing your readers of each of their qualities and uniqueness.
One final advice: believe in your products and services first. When you believe in what you have to offer, it is easier to convince your target clients of their value. Even with picture-perfect photos in your color brochure printing, it will not mean a thing if you yourself do not believe that they are worth every penny that your target clients would shell out.