East Arlington, TX (PressExposure) January 05, 2010 -- Posters are super effective marketing tools, and we can see them almost anywhere. They hold significant pieces of information about events, products or services, so it is imperative to prevent making mistakes in poster printing.
This article will discuss some guidelines for an efficient and effective process of printing posters.
First of all, you should set aside some time to proofread your texts. A lot of people mostly overlook this task but you should never forget this. A misspelling or a typographical error will lead to bad consequences for your company's reputation. Be thorough even in the smallest detail. Even if you have not started in the dissemination, the cost of reprinting and redistributing them would mean a blow in your company's budget. These can be avoided by simply taking the time to make sure that your text is error-free.
Aside from the text, you should also pay special attention as to how the images or graphics are used in the printing. The incorrect size, color, and positioning of the images can mean a different thing to your potential clients. You need to be accurate in the depiction of your products and services. Having the wrong photograph or graphic is not going to help with your sales. The audience will also start thinking that your company is not trust-worthy because you gave out the wrong information to the public as well.
After you have checked the text and images, it is time to check the poster settings. An easy way to make sure that your file is compatible with your printers' is to ask them what settings they need to be able to print your order. Ask for the available dimensions, color mode, and other properties that might affect your output. If you are unsure, you can ask the poster printing company for assistance at this point.
In addition to the settings, the file format is also important. Ask the printing company, which formats, would be of use to them, and be sure to save it in all of the possible formats. This is to ensure that it can be accessed in different formats in case something goes wrong. In addition, if the settings are still incompatible at some point, having the different formats available will make it easier for the printing company to edit your poster.
Lastly, you need to recheck everything that you have just checked. It is not enough to check everything once; you must be able to check them twice, or even thrice. You might have missed something during the first pass so it is better to make sure instead of having an error come up despite all the checking you have done.
There you have it. These are some guidelines in preventing mistakes in poster printing. Keep these in mind and surely you will have a worry-free poster printing experience.