Phoenix, Arizona (PressExposure) December 15, 2009 -- Every website owner at some point of time has to start thinking whether s/he has to execute Search Engine Optimization (SEO) campaign either himself or hire a SEO consultant. Whatever be the final decision, a website owner should first educate himself about SEO. This is important since, a good SEO campaign can make or break a website's success on internet.
Whatever opinion may float around on the internet, the fact is that website optimization is a specialized job which requires hours of study, hard work and patience. The following SEO tips will just educate a bit on different aspects of search engine optimization. These tips will familiarize with SEO and won't make you look like a SEO illiterate while selecting a SEO company for your website.
Web Content Writing: Any website should have clear, concise, engaging and informative content. This is the best rule for a website success with both website readers and search engines. Search Engines tend to reward websites with great content. A website with fresh content attracts search engines bots and compels them to return back to site for crawling on a regular basis.
It's imperative that a webpage should have a themed content and a good ratio of natural looking keywords which relate to a web site's business. Of course, like any good thing, a webpage should not be crammed with keywords which may be seen as an attempt to game search engines.
Website Design and User Interface: A website should be easy to navigate, use and contain minimal amount of graphics and flash elements. Many sites display important keyword rich text in images or flash. This is totally worthless and does nothing to improve a site's position on Google search listings. Search engine robots cannot crawl and read images and flash. Therefore, it's essential that website have all of its content in text format which is not only easy for bots to read but also for users of the website. Many browsers may block images and flash and hence, a user may not be able to know a website's message.
Titles and Meta tags: A webpage title indicates a webpage's subject to a search engine bot and users of the website. Another thing to remember is that this title also appears on a website's listing on search engines; therefore, a well made title tag also captures a user's attention. An ideal title should also have a website's main keywords.
Article writing and submissions: To achieve good ranks on Google, a website needs a good amount of back links from other websites. A good way to earn inbound links is creating keyword rich articles and submitting them to article directories.
Blog: Ideally, a website should have a blog that is updated regularly. A website owner should post articles regarding the products, services and industry news to keep contact with readers.
Log Analysis & Analytics: A website should have analytics installed so that a complete view of user activity can be studied. Analytics report can provide valuable insight in to a web user activity, traffic pattern, traffic sources, most viewed pages and host of other factors.
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Author: Aniruddha Badola