Raleigh, NC (PressExposure) November 20, 2009 -- Howard, Merrell & Partners, a full-service strategic branding, advertising and communications firm, has been named agency of record for Component Hardware GroupÂ®, Inc. (CHG). For 28 years CHG has been the leading designer, manufacturer and distributor of premium plumbing and hardware products for the foodservice, institutional, healthcare and commercial markets. As the agency of record, Howard, Merrell & Partners provides strategic, integrated brand support and tactical execution in the areas of advertising, media buying and planning, market research, interactive, public relations and social media marketing.
âWe want our portfolio of brands to be the top-of-mind options in the markets we serve,â said Harry Franze, CEO of CHG. âThe agencyâs keen strategic insights and their experience with launching brands into the marketplace are an asset to our long term brand development. We are confident Howard, Merrell & Partners will help us define our overarching brand strategy and help us achieve our business objectives.â
CHGâs portfolio is made up of some of the most recognized plumbing and component hardware brands including SANIGUARDÂ®, Flame GardÂ® Filters & UL-Fire Rated Access Doors, and EncoreÂ® Premium Plumbing. The initial focus for Howard, Merrell & Partners is to develop and launch new brand campaigns for the CHG legacy brands. The campaign will include print and interactive advertising, media planning, tradeshow support, an extensive Web site redesign and an aggressive public relations program.
âBy using the agencyâs full-range of talents, we will help increase the overall brand preference for CHG and its sub-brands,â says Jim Cobb, CEO of Howard, Merrell & Partners. âUltimately, we look to make the CHG brand portfolio the top-choice for all plumbing and specialty component hardware needs.â
CHG is also known for its versatile production and logistics management capabilities, with access to worldwide resources for various specialized manufacturing processes and short lead times. Additionally, CHGâs product portfolio spans nine product categories, with an inventory of more than 8,000 SKUs.
About Component Hardware GroupÂ®, Inc (CHG) CHG is a leading designer, manufacturer and distributor of premium plumbing and hardware products. The company creates innovative solutions that serve the foodservice, institutional, healthcare and commercial markets in the following brand divisions: Flame GardÂ® Filters & UL-Fire Rated Access Doors, SANIGUARDÂ®, KeilÂ® Refrigeration Hardware, SaniShower, EncoreÂ® Premium Plumbing, Grease Defender, Regal Ride, TOP-LINE, Drain Master and QuikWash. CHG has provided excellence in the plumbing and hardware industry for more than a quarter of a century and, today, remains steadfastly committed to quality, service and innovation. For more information, please visit [http://www.chgusa.com] or [http://www.flamegardusa.com]