Raleigh, NC (PressExposure) August 21, 2009 -- Howard, Merrell & Partners' Kipp Bodnar will be moderating a panel at Social Fresh, a conference focused on social media, at 10 a.m. on Monday, August 24, 2009 at the Holiday Inn in Charlotte Center City.
Bodnar, social media marketing manager at Howard, Merrell & Partners, will serve as moderator for the "B2B Social Media Panel," which features panelists David Thomas, of SAS Institute, Nathan Gilliat, of Social Target, and Jeff Cohen, of SocialMediaB2B.com.
The panel will focus on the importance of incorporating social media into business-to-business marketing practices. Through best practice examples, the panel will address the importance of two-way communication for any business, even outside the traditional marketing realm. Tips for integrating social media strategy and developing guidelines and policy will also be discussed.
"Social Media in the B2B sector is becoming an increasingly popular topic. This popularity has led to many questions related to ROI, application and simply getting started with social media," said Bodnar. "This panel is an opportunity for those attending the conference to learn from leading practitioners in the industry and take a way actionable items for use in their business."
The Social Fresh conference will include several experts and innovators who will help explain how business can excel on the Social Web. For a full list of speakers and panelists visit the Social Fresh web site.
About Howard Merrell & Partners
Raleigh, NC-based Howard, Merrell & Partners Inc., specializes in linking business and communications strategies to yield higher levels of financial performance for its clients. Founded by Jack Howard in 1945 and later reorganized as Howard, Merrell & Partners under Mac Merrellâs leadership, the agency is a pioneer in understanding and applying the power of emotions to develop more effective business and communications strategies. Agency service offerings include brand development, creative development and production, consumer insight research, public relations, media asset services, event planning and management, social media, interactive services and strategic planning.
Recent clients include BASF, Butterball, Canvas on Demand, Central Aquatics, CHD Meridian Healthcare, Cisco, Colonial Bank, Doctors Vision Center, Georgia-Pacific Professional (DixieÂ® and enMotionÂ®), Hewlett-Packard, Interton, INVISTA (CORDURAÂ® brand), NC Beautiful, O2 Fitness, Oliver Twist Restaurant, ReSound, THORâ¢LO, UltraPet, and Zilla. The agencyâs work has been honored by, the Telly Awards, the Addys, Graphis, The London International Advertising Awards, The Communicator Awards, Sir Walter Raleigh Awards, Hermes Creative Awards, The InSpire Awards and the North American Precis Syndicate. For more information, visit http://www.merrellgroup.com
About Social Fresh LLC
Social Fresh is a social media event planning and training company based out of Charlotte, NC. Social Fresh was founded by Jason Keath, who does social media consulting for mid to large companies. Future events from Social Fresh include one day conferences targeted for marketers, one day conferences targeted for small business, and other niche social media training opportunities.
Press Release Source: http://PressExposure.com/PR/Howard_Merrell_|_Partners.html