St Albans, United Kingdom (PressExposure) January 11, 2010 -- Revealing the Howardâs Way programme, the companyâs founder and obesity specialist, Penelope Howard, stated: âIf youâve reached a body mass index (BMI) of 30 or above, itâs not your fault that youâre obese.
âRather, you have an addiction to a particular food,â she added. âAnd, usually, we find that people are not aware that they have this addiction.â
Howardâs Way recognises this addiction and treats it in the widely accepted way that is used for treating any addiction.
Penelope explained: âWe tell all our patients that the way their body and brain reacts to certain foods is exactly like an alcoholic's body and brain responds to alcohol. They are, in fact, 'addicted' to some foodstuffs - mainly, but not exclusively, white sugar.
âThere is a huge correlation between what we do with our patients and what an expensive rehabilitation clinic does for an alcoholic or drug addict,â she said. âThe only obvious difference is that we do not provide residential care â although our specialists are available â24 x 7â to provide support and advice via the telephone and in person.â
Howardâs Way puts its patients through a controlled abstention programme â from food â for at least three months to break the cycle of addiction. In doing so, patients are able to get rid of much of the effects of that addiction - their excess weight â in a healthy and safe manner.
Typically, most patients lose at least three stones (20 kilos) in weight in the first 12 weeks of the diet. Those who choose to carry on with the diet continue to lose about a stone (6.5 kilos) every four weeks.
Howardâs Wayâs specialist staff counsel patients and provide guidance to prevent them from relapsing into their addiction.
âWe educate patients so that they understand what it is that they are addicted to â and the whys and wherefores of their addiction,â Penelope continued. âWe advise them how to avoid relapsing into their addiction â and to recover quickly if they ever do relapse.
âWe also reassure them that we are âhere for themâ at any time that they need us in the future â because an addiction is for life. However, just because youâre addicted to something, you donât have to be in its grips for the rest of your life,â she said.
âAll in all, we try to remove any feelings of guilt and low self-esteem that our patients have. Instead, we emphasise the âpositivesâ about their life â which is, of course, enhanced by the enormous weight loss they are experiencing,â Penelope said.
Howardâs Wayâs radical âaddiction and rehabâ approach is gaining in popularity in the wake of a recent report from The NHS Information Centre - âHospital; Episodes Statistics Admitted Patient Care, England 2008/09â â which showed that there were 8,085 admissions for obesity in 2008/09. This represents a 60 per cent increase over 2007/08 and a 360 per cent increase compared with 2003/04.
Howardâs Way operates from four centres â in Croxley Green, Stanmore, Luton & Dunstable, and Victoria, in London â but it also has a nationwide network of locums and other specialists to offer telephone support to those who want to take the rehab route to weight loss â and say ânoâ to their food addiction.
Further information from: Penelope Howard: + 44 (0)1923 773851 / firstname.lastname@example.org Bob Little, Bob Little Press & PR: +44 (0)1727 860405 / email@example.com