St Albans, United Kingdom (PressExposure) January 05, 2010 -- Howardâs Wayâs centre, in New Road, Croxley Green, will become the organisationâs headquarters. Penelope Howard, an expert in the field of obesity and head of the VLCD provider, Howardâs Way, explained: âInitially, potential patients will visit the centre to explore the 12-week Howardâs Way programme and sign up to join a group of dieters.
âOnce they join a group, they come along to one of our centres â such as the one in Croxley Green â at least five times a week for the first week and then twice a week for four weeks. They also receive 24 hour phone support throughout the 12 weeks of their diet.â
Since people are often reticent to discuss their weight issues in âpublicâ, every patientâs first contact at a Howardâs Way centre is in private, with a Howardâs Way âlocumâ.
Howardâs Wayâs Helen Cull commented: âOver time, members of each group become âcloseâ to each other and are happy to offer mutual support â in addition to the support that Howardâs Way provides.â
According to Helen, the Howardâs Way approach to losing weight is unique because: â¢ Each patient is treated as an individual â and the patientâs on-going health is the key priority. â¢ Groups meet in small âhomeâ environments to put members at their ease and patients share their experiences voluntarily. â¢ Howardâs Way only accepts patients with a body mass index (BMI) of over 30 and who have been referred to Howardâs Way by a doctor. â¢ Howardâs Way educates patients as they lose weight so that they are able to make more sensible lifestyle choices. â¢ Howardâs Wayâs maintenance programme â to help patients keep to their new weight â lasts for the patientâs lifetime and is free.
Typically, most patients lose at least three stones (20 kilos) in weight in the first 12 weeks of the Howardâs Way diet. As Penelope Howard pointed out, that is the equivalent to the entire free baggage allowance that some airlines allocate their passengers.
Howardâs Way intends to launch its Croxley Green centre in February.
About Very Low Calorie Diets (VLCD)
Some 45 per cent of Britainâs population is now classed as âobeseâ. Obesity has been shown to increase the risks of contracting a range of conditions including high blood pressure, coronary heart disease, diabetes, cancer and sleep apnoea - a respiratory disorder in which breathing is made more difficult by excessive body fat around the neck or on the chest. This excess body fat constricts the airway and, sometimes, the lungs, causing short interruptions in breathing during the night.
Those who are obese and who want â or need â to lose a significant amount of weight in a relatively short time are finding a very low calorie diet (VLCD) to be an effective way of achieving their goal.
A VLCD is a diet involving extremely low calorie consumption each day. It is defined medically as a diet of 800 kilocalories per day or less. VLCDs are formulated, nutritionally complete, replacement meals containing 800 kcal (3350 kJ) or less per day. VLCDs also contain the recommended daily requirements for vitamins, minerals, trace elements, fatty acids and protein. Carbohydrate may be entirely absent, or substituted for a portion of the protein - and this choice has important metabolic effects. The VLCD products are usually a powder which is mixed with water or another low calorie liquid.
A 1997 study concluded that the use of a very low calorie diet (VLCD) is very effective in rapidly improving glycaemic control and promoting substantial weight loss in obese patients with Type 2 diabetes. Moreover, a VLCD increases insulin sensitivity and reduces the substrate for gluconeogenesis. Thus VLCD treatment may improve glycaemic control more than calorie restriction alone. A VLCD is typically undertaken by an obese patient who wishes to lose a lot of weight quickly, as the risk to health that obesity presents is considered much greater than any risks of the diet itself, so long as it is undertaken with medical supervision.
Because of the extremely low calories per day, a VLCD diet cannot be used by children no matter how obese. Also, a VLCD must not be undertaken without appropriate supervision.
All Howardâs Way locums are given extensive medical training relating to being on the diet, and constant back-up is provided by Penelope Howard herself, to ensure the continuing good health of all Howardâs Way patients.
Further information from: Penelope Howard: + 44 (0)1923 773851 / firstname.lastname@example.org Bob Little, Bob Little Press & PR: +44 (0)1727 860405 / email@example.com