Arlington, Virginia (PressExposure) May 15, 2013 -- Huthwaite, the world's leading performance improvement organization with expertise in sales and marketing, is expanding its presence in the Asian market with the launch of a new office in Hong Kong. The office, which will open this quarter, will be the company's second hub in the Asian market, following its Singapore office.
Hong Kong is a premiere location for multinational companies in the region. Huthwaite's Hong Kong office lead by Principal Consultant, Dickson Barnhoorn, will focus on territory in northern Asia, including greater China, Hong Kong, Macau and Taiwan. "Our China-based clients often have the need for local sales and service," said Greg Moore, Managing Director for Huthwaite in Asia. "Many multinational corporations set up their Greater China headquarters in Hong Kong, so this new office will allow us to be more responsive to these organizations, and adds to our already strong team of local instructors."
Huthwaite relies on in-depth studies of human behavior to drive real business results. The company does this by assessing an organization's needs and developing a customized performance improvement and coaching program for sales and marketing professionals.
Huthwaite CEO and President John Golden said that the company's expansion into Hong Kong is an important step in accessing a greater portion of the Asian market. "We at Huthwaite are elated to expand our presence in the global engine of the Asian market and to help build upon their already strong momentum," said Golden. "We have at our fingertips groundbreaking, scientifically validated research that guarantees sales success. Our buyer-focused information places sales and marketing executives in the drivers seat and gives them a 'turbo' button."
Huthwaite's fully customizable products, which include diagnostic tools, sales skills programs, sales strategy lessons, marketing skills and strategy programs, negotiating skills workshops, prospecting skills lessons and sales performance automation, were developed based on the now-famous research by Huthwaite's founder Neil Rackham, a behavioral psychologist who studied more than 35,000 sales calls. That wealth of material serves as the foundation for Huthwaite's current methodologies, which are based on successful sales practices. For more than 35 years, Huthwaite has expanded upon that research to become a leader in improving sales performance by focusing on the buyer and the buying process.
Huthwaite is the world's leading sales performance improvement organization. Founded on scientifically validated behavioral research, their methodologies--which include the internationally renowned SPINÂ® Selling--guarantee sales success. For more information, visit http://www.huthwaite.com, the company's blog, Twitter stream or Facebook page.
Global Press Contact: Lauren Russ, Huthwaite Corporate Headquarters, +1 773 868 0886