London, United Kingdom (PressExposure) November 18, 2009 -- i-level has appointed a new Head of Planning, Adam Fulford, previously Group Planning and Intelligence Director at Tullo Marshall Warren. Adam will report to Mark Creighton, Managing Director of i-level. This key appointment follows a review of the strategic development of the business that took place over the summer. Alongside other initiatives in development, this appointment demonstrates i-levelâs commitment to placing consumer insight at the centre of its revitalised client service model. Adam is charged with accelerating the development of i-levelâs planning team and delivering an integrated function across all agency disciplines. He will champion consumer insight across all agency work-streams and play a pivotal role in further enhancing the relevancy and effectiveness of campaigns.
Mark Creighton, Managing Director of i-level says, âAdamâs appointment is a key one for i-level. His 14 yearsâ experience both agency and client side provides us with a unique opportunity to deliver insightful planning for our clients. Iâm delighted that Adam is joining us to lead on a number of key initiatives that the agency is committed to deliver in 2010.â
Adam was previously Group Planning and Intelligence Director at Tullo Marshall Warren, responsible for Nissan Europe CRM development and roll out, as well as the pan- European launch of the Nissan GT-R; he also managed communications planning for Lloyds TSB, GNER and Jumeirah brands.
Prior to his four years at Tullo Marshall Warren, which included two years as Head of Business Planning, Adam was Head of Marketing at Cetelem Ltd for four years, responsible for brand development and the launch of their personal loans and cards portfolio. He started his career as Marketing Manager at 3 Suisses International, overseeing the creation and management of the brand propositionâs entry into the UK market.
Adam Fulford, Head of Planning at i-level adds, âThis is an exciting time to join i-level. Digital communications are evolving faster than ever and continue to shift the balance of control away from brands and towards the consumer. Now more than ever, genuine consumer insight is a pre-requisite for advertisers to deliver effective campaigns to the right consumer in the right way and at the right time. The list of brands doing it wrong is much longer than those doing it right today, giving us a great opportunity to guide and clarify our clientsâ thinking and really focus on delivering them outstanding success.â