Mumbai, Maharashtra India (PressExposure) November 25, 2008 -- ICICI Prudential Life recently launched Health ActiveÂ©, a personalized and interactive wellness program for its policyholders and employees. This program encourages users to make healthy choices by providing them with necessary tools and support. It enables users to manage their lifestyle better, guides them with expert advice and above all, rewards them for their efforts towards being healthy. ICICI Prudential Lifeâs policyholders can easily register on the Health Active portal through the companyâs website http://www.iciciprulife.com and get personal access to the program.
At Health Active users can assess their current health status holistically by providing details on personal habits, family history & lifestyle; and get a detailed report with personalized recommendations. These recommendations enable them to set their health goals. Experts at Health Active provide personalized diet & fitness plans to help achieve health goals. Users also get access to counselors and dieticians through the hotline who guide and coach them towards their health goals. Finally, Health Active makes staying healthy more exciting by rewarding regular users.
At the launch of Health Active, Mr. Binay Agarwala, Senior Vice President & Head, Health Products, ICICI Prudential Life Insurance [http://www.iciciprulife.com/public/Life-plans/Plan-Life-need.htm], said, âAs one of the leading health insurance players in India, ICICI Prudential Life has continuously innovated and introduced products and services to enable consumers meet their healthcare needs, effectively. However, in todayâs context with increasing incidence of lifestyle diseases and escalating medical costs, focus on preventive care is as important as adequate coverage for treatment. Keeping this objective in mind, we now present Health Active, a unique wellness program to guide and help customers lead a healthy life!â The program also has a hotline which provides access to counselors and dieticians to enable its users to resolve their health queries and coach them towards their health goals. To add an element of fun and excitement, the programâs mascot Zappy- an apple full of zest will be the Health Active userâs companion on their journey to good health. Zappy will motivate and guide the user at each step towards a happier, healthier life. Health Active at a glance
â¢Health Check â Helps holistically assess current health status and provides a detailed report along with personalized recommendations. Basis this, users can set their health goals.
â¢Customized diet and fitness plans â Users will be provided with customized diet and fitness plans from leading health consultants
â¢Health Active Hotline â Experts provide guidance and help resolve health related queries on phone and through mail
â¢Special offers - Attractive discount offers on healthcare products and services such as diagnostic labs and gyms