ICICI Prudential Life Insurance Launches Health Active

Mumbai, Maharashtra India (PressExposure) November 25, 2008 -- ICICI Prudential Life recently launched Health Active©, a personalized and interactive wellness program for its policyholders and employees. This program encourages users to make healthy choices by providing them with necessary tools and support. It enables users to manage their lifestyle better, guides them with expert advice and above all, rewards them for their efforts towards being healthy. ICICI Prudential Life’s policyholders can easily register on the Health Active portal through the company’s website http://www.iciciprulife.com and get personal access to the program.

At Health Active users can assess their current health status holistically by providing details on personal habits, family history & lifestyle; and get a detailed report with personalized recommendations. These recommendations enable them to set their health goals. Experts at Health Active provide personalized diet & fitness plans to help achieve health goals. Users also get access to counselors and dieticians through the hotline who guide and coach them towards their health goals. Finally, Health Active makes staying healthy more exciting by rewarding regular users.

At the launch of Health Active, Mr. Binay Agarwala, Senior Vice President & Head, Health Products, ICICI Prudential Life Insurance [http://www.iciciprulife.com/public/Life-plans/Plan-Life-need.htm], said, “As one of the leading health insurance players in India, ICICI Prudential Life has continuously innovated and introduced products and services to enable consumers meet their healthcare needs, effectively. However, in today’s context with increasing incidence of lifestyle diseases and escalating medical costs, focus on preventive care is as important as adequate coverage for treatment. Keeping this objective in mind, we now present Health Active, a unique wellness program to guide and help customers lead a healthy life!” The program also has a hotline which provides access to counselors and dieticians to enable its users to resolve their health queries and coach them towards their health goals. To add an element of fun and excitement, the program’s mascot Zappy- an apple full of zest will be the Health Active user’s companion on their journey to good health. Zappy will motivate and guide the user at each step towards a happier, healthier life. Health Active at a glance

•Health Check – Helps holistically assess current health status and provides a detailed report along with personalized recommendations. Basis this, users can set their health goals.

•Customized diet and fitness plans – Users will be provided with customized diet and fitness plans from leading health consultants

•Health Active Hotline – Experts provide guidance and help resolve health related queries on phone and through mail

•Special offers - Attractive discount offers on healthcare products and services such as diagnostic labs and gyms

About ICICI Prulife

About ICICI Prudential Life Insurance


ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank and Prudential plc. It was one of the first players to commence operations when the insurance industry was opened to the private sector in 2000. For the half year ended September 30, 2008, the company garnered Rs 6,726 crore of total premium and has underwritten over 8 million policies since inception. The company has a network of over 2,050 offices and 278,000 advisors. It is also the only life insurer in India to be assigned AAA (Ind) credit rating from Fitch Ratings. For the past eight years, ICICI Prudential has maintained its leading position amongst life insurers in the country, with a wide range of flexible products that meet the needs of the Indian customer at every step in life. To know more about the company, please visit http://www.iciciprulife.com


For media queries, please contact:


Anuja Sharma
Senior Manager- Corporate Communications
ICICI Prudential Life Insurance Company
Tel: 22 66274616
Email: sharma.anuja@iciciprulife.com

Press Release Source: http://PressExposure.com/PR/ICICI_Prulife.html

Press Release Submitted On: November 25, 2008 at 5:02 am
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