Barcelona, Barcelona Espana (PressExposure) October 01, 2011 -- With North America establishing itself as one of the important markets in the global expansion of clubbing, it's fitting that the most respected publication in electronic dance music makes its presence felt on the continent. The launch of DJ Mag Canada is a key development, therefore, and in partnership with IHM Global Media Corp, they look set to take the Canadian club scene by storm.
The history of DJ Mag runs parallel with the growth of dance music. Since 1991 the London-based monthly magazine has been at the forefront of pushing new music and championing the club scene as a vital part of modern culture. DJ Mag is renowned for its forward-thinking editorial policy, but its roots are firmly in the clubs and championing what's big on the dancefloor. Their annual Top 100 DJ Poll remains the leading barometer of which DJs are the most popular on the world scene.
Over the last three years several international editions of DJ Mag have been created and DJ Mag Canada will be the latest of these. As Simon Kelly, Sales & Marketing Manager of DJ Mag in London explains:-
"DJ Mag is already well established in mainland Europe including the UK, Spain, Italy and Germany, as well as South America in Brazil, Argentina and Mexico, but we are especially excited by our first move into North America, and the launch of DJ Mag Canada. Canada is a musically rich territory having spawned artists such as Deadmau5, Richie Hawtin and current DJ Mag favourite, Heidi. We can't wait to get to work on bringing Canada its own version of the world's leading dance music magazine."
Their partners in the new enterprise will be IHM Global Media Corp with the offices for DJ Mag Canada in Toronto. IHM Global Media Corp is an events and dance music media company with strong foundations in the club scene. Their strategy for supporting DJ Mag Canada will include promoting branded events across the country.
DJ Mag Canada will be presented in a monthly online digital format, but printed editions for the newsstands will also be released around significant dates in the clubbing calendar including the Top 100 DJ Poll. The launch date for the first issue will be April 2012 although the DJ Mag Canada website http://www.djmag.ca will be launching in January 2012. As well as using interviews and features from the UK edition, DJ Mag Canada will run original editorial content alongside reporting on the scene in Canada and its leading artists, clubs and events.
A marketing campaign will begin in January 2012 to spread the word among clubbers about the forthcoming launch of digital DJ Mag Canada. A photo-sharing website will be launched where clubbers can relive and chat about their nights out with an online community. DJ Mag Canada will be in all the major clubs across the country every weekend capturing the action as it happens and posting it on the website to build a buzz and fan base for the new magazine. Visitors to the website will also be invited to subscribe to DJ Mag Canada online for free.
"The time is right for DJ Mag Canada," explains IHM Business Development Manager Scott Glass. "Our scene is growing every month and needs a space where everyone is welcome. DJ Mag Canada will provide that space as well as giving the rest of the world a window on what's happening here. Clubbers will be at the heart of the new magazine and we'll be encouraging them to get involved from day one. Here at IHM we have a passion for dance music and this is the most exciting project we've been involved with so far."
As the launch date draws near, DJ Mag Canada will be reaching out to clubbers and music industry professionals, both online through its own website and social networks, and also at street level through its presence in the clubs. This will help position it as a crucial marketing tool for promoters, venues, artists and record labels dedicated to the club scene and electronic dance music.
Over the coming months further announcements will be made as the plans for DJ Mag Canada take shape - more news coming soon.
For further details please contact:
Business Development Manager
IHM Global Media Corp
DJ MAG Canada is published by IHM Global Media Corp