Noida, India (PressExposure) July 08, 2009 -- Commenting on the launch Mr. Ankit Rastogi Business Head of IHR said that by incorporating the travel articles, IHR now wants to focus on building a long term relationship with the vacationers who are always looking for authentic information from the internet.
"Travel articles are given a miss and its potential is grossly underrated by most of the Indian OTAs or Community sites. Our travel articles are broadly categorized into 2 heads general and city specific. While the article under the general category delves into a multitude of topics with no fixed theme while those under the cities focus on the various aspects of a city." explains the Business Head.
"A set of articles which has hit the bull's eye is the ongoing "TEN BEST SERIES" under the general category. The very best of India in terms of scenic beauty, wildlife, historic places, and marvels of technology is serialized first in the IHR Newsletter and then consequently added to the Travel Article section. This has been a huge hit." asserts Ankit.
"The articles written by a dedicated team of talented authors who dexterously combines the skills of on the spot reporting with the fine art of story telling provides a fresher perspective, quality travel information and a mass appeal. The endeavour is to help the real time time travelers by providing useful tips in terms of route guidance, ferreting out quaint places, hotels, restaurants, local favourites etal.
They score high in terms of lucidity, navigational ease and user-friendly interface. Apart from that, the focus of the content rich travel guides is also on the distinct cultural and historical identity of the places." says Ankit.
On the concluding note Ankit reiterated that IHR firmly believes that the key to capturing the nerve of any destination is through the Travel Articles and it has already gained an "expert" status when it comes to the Tier 2 cities of India. "In the coming days we want to be recognized as an authority in the domain of Online Travel".