London, United Kingdom (PressExposure) February 06, 2012 -- This January IMCREDO Ltd., a digital marketing start-up with the head office in the London, United Kingdom, launches a large-scale social media campaign as a part of their new SMO strategy for 2012. The company sets out to develop its original plan of action for brand building in social networks, applying its vision and promotional methods to its own developing brand.
This month IMCREDO joins 134 millions of LinkedIn users to connect with other online marketing companies, employees and job seekers. The company plans to spend 2 months and 6% of their quarterly budget on implementing its original approaches and SMO methods into the LinkedIn platform. Upon the completion of this trial period, IMCREDO Ltd. plans to release a comprehensive white paper, consisting of the following points:
- LinkedIn company pages and their marketing efficiency;
- LinkedIn groups and events promotion;
- Potential advertising coverage;
- Comparative social media analysis.
This initiative is to be a first step of the company in targeted social media optimization.
Founded in March 2011, IMCREDO is to serve as its own example of SMO efficiency. For this purpose the company is actively establishing its social media presence on Facebook, Twitter, Google+ and LinkedIn. According to the company's in-house research, major online marketers are underrepresented in social media. In IMCREDO analysts' opinion, this happens due to a low level of big brands' awareness about the possibilities of effective brand building via these channels. The company's goal is to conduct a profound research on the scope of potential social media campaigns as online brand building tools.
"It's surprising but right now we have to convince our clients to try social media optimization. It seems like it will take some time before companies realize they have to be visible for Internet-users via social media channels as well as via more traditional SEO and PPC", - underlines one of the IMCREDO representatives.
For more detailed information you can visit http://www.imcredo.com/