ING Direct Joins mform.co.uk Service

Edinburgh, Lothians United Kingdom (PressExposure) June 10, 2007 -- ING Direct has become the latest lender to offer its products via online mortgage comparison and sourcing company mform.co.uk. ING Direct is one of the first lenders to offer online mortgage applications directly through mform.co.uk, enabling seamless, electronic processing of the search and application. Mortgage customers also have the option to link directly to the customer service teams at Reading-based ING Direct, too.

The deal is another boost to mform.co.uk, which launched in November 2006 and now allows customers to apply directly to the majority of UK lenders. The ground-breaking concept of bringing direct access to several mortgage lenders on one website will grow with mform.co.uk expecting at least seven more lenders to offer this option by the end of this year. mform.co.uk, which offers a unique service enabling borrowers to source personalised best buys and to identify the true cost of a mortgage, is now helping more than 125,000 people a month to find the right mortgage for them.

Francis Ghiloni, mform.co.uk Marketing and Business Development Director, said: "We are delighted to welcome ING Direct to our range of mortgage providers, and especially its pioneering online link. Mortgage applications have lagged behind other financial products in the rush to move online. That is now changing and our link with ING Direct will help to speed up the process for mortgage applicants as well as make it less stressful. This further strengthens our offer to customers and is an endorsement of our innovative business model."

Des McDaid the Head of Marketing Communications at ING Direct endorsed mform.co.uk's enthusiasm saying: "More and more people are using the internet to research the best mortgage deals and sites like mform.co.uk which show the true cost of a mortgage provide transparency in a market which is unnecessarily confusing."

Lenders working with mform.co.uk benefit from access to a range of customers who are confident about buying mortgages. The site also provides information on standards of service from lenders, enabling customers to be better informed about the mortgage process. mform.co.uk will shortly offer special deals from specific lenders via the website.

mform.co.uk offers consumers a free, unique and innovative online service enabling them to conduct the most comprehensive search of mortgages available. It allows people to identify the key features and benefits of each mortgage product, and calculate its true cost in terms of rates and charges, enabling consumers to develop a personalised list of best-buy mortgages that meet their specific needs.

The site is free of confusing sponsored links and there are no distracting adverts from lenders during the mortgage search process. As mform.co.uk is completely independent it believes that these might unfairly influence a person's choice of mortgage. Users of the service are able to link through directly to lenders' mortgage application departments.

About mform.co.uk

mform.co.uk enables people to simplify the process of choosing a mortgage by identifying the best ones for them based on a range of criteria, including cost and product features such as the ability to make over-payments.
The free service enables consumers to source personalised all-round best buys rather than deals based on headline interest rates or led by sponsorship deals and advertisements. It provides information on the standard of service of lenders' application processes and there are no sponsored links promoting mortgage products.


mform.co.uk was founded in October 2005 and is based in Edinburgh. The board of directors owns a majority share in the company which is also backed by a multi-million pound investment from funds managed by Artemis.
The technology behind mform.co.uk was devised and developed by a world-class team of highly experienced and well-regarded financial services business leaders and professionals with significant input from UK mortgage lenders.

Press Release Source: http://PressExposure.com/PR/mform.co.uk.html

Press Release Submitted On: June 11, 2007 at 6:01 am
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