Iams UK Announces Partnership With Dogsblog

, United Kingdom (PressExposure) November 10, 2008 -- A new website that aims to find loving homes for thousands of abandoned dogs launched this week. 10,000 unique users have already logged on to http://www.dogsblog.com to see the hundreds of hopeful dogs looking for a new home featured on the site. Organisers expect over 2000 dogs will be re-homed in the first year of the site going live.

K9 Media Ltd, a leading pet publishing company and premium pet food company Iams, are behind the initiative which has united over 35 rescue shelters, charities and animal welfare groups from across the UK for the first time.

Tragically, thousands of dogs are abandoned every year. Bigger rescue shelters care for on average over 14,000 dogs every year and in the last two days alone The Manchester Dogs’ Home has reported an intake of 90 stray dogs, proving the extent of the problem and why the launch of this service has never been more vital.

The Blue Cross, one of the charities involved, is only too clear on the positive impact DogsBlog will have: "The more people who see these dogs then the better chance they have of finding a home with a loving family. We hope prospective dog owners will spend time looking at the site and will fall in love with the dog of their dreams” said a Blue Cross spokesperson.

Monica Lundervold, Iams UK Veterinary Consultant added: “Our mission at Iams is to make all dogs’ lives better – not just through nutrition, but all aspects of their care. Sadly more dogs are being abandoned and we’d urge all dog lovers to visit Dogsblog and consider expanding their families.”

Ryan O’Meara, Managing Director of K9 Media Ltd and publisher of leading British dog publication, K9 Magazine, said: “Through Iams’ support we’ve been able to launch DogsBlog and make it a site that will not only raise awareness of the thousands of dogs in the UK’s rescue homes, but also provide the perfect match-making service between people who long to share their homes with a dog that needs some well deserved TLC. This website marks our determination as an influential publisher with a large dog loving audience to encourage people to consider rescuing a dog as a first choice and help to get thousands of needy dogs into loving new homes”

Support for the site includes celebrities such as John Barryman, Martina Navratilova, Claire King, Philippa Forrester and Trude Mostue.

"Dogsblog.com is a fantastic example of the entire pet industry coming together for the common good. K9's expertise and Iams' support, combined with the charities' participation, means potentially thousands of abandoned dogs will be re-homed – all at the click of a button" said Trude Mostue, Celebrity Vet.

“As a dog lover and someone who has re-homed dogs in the past, I think Dogsblog.com is a fantastic initiative. It will allow more dogs to find new homes and be united with loving owners, which can only be a good thing” said Philippa Forrester, TV Presente

About iams

For more information about Iams and activities Iams is involved in, go to Iams UK [http://www.iamsfriendforlife.com], Iams UK [http://www.whatsinyourcatfood.co.uk], Iams UK,
Iams UK.

Press Release Source: http://PressExposure.com/PR/iams.html

Press Release Submitted On: November 10, 2008 at 8:25 am
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