Bolton, United Kingdom (PressExposure) April 22, 2013 -- Amscreen, Europe's leading digital media network owner, has today begun a two week campaign with MINI. The campaign will see the iconic car brand use their own regional insight with regards to model preferences and combine it with Amscreen's GEO+ technology to automate the delivery of differing relevant, regional creative across the UK.
The Hatch, Roadster and Countryman MINI variants will be advertised in forecourts across the Amscreen network, with adverts displaying bespoke information of over 43 dealerships driving people to test drive the cars.
Leia Reuter, MINI Client Director at Posterscope said, "The objective of the campaign was to drive people to test drive MINIs in their local BMW Dealership. Proximity OOH, strategically placed on busy routes, rail stations and petrol stations, close to BMW dealerships were used due their highly targeted capabilities. Each frame includes a bespoke creative execution referencing each dealer including, a local major A road, search online call to action and the dealer's contact details".
Jai Pushkin, Director of Agency Sales at Amscreen said, "This two week campaign with MINI perfectly demonstrates the flexibility of our network. By using the Geo+ technology, MINI can target specific areas with bespoke content, therefore appealing to what different audiences want. We know that more and more motoring businesses want to be both flexible and targeted with their advertising approach, and this campaign proves that we deliver just that."
Measurability and flexibility are at the heart of the Amscreen business helping to deliver an ad solution that now more closely reflects a convergence of 'Outdoor/Online'. This array of audience measurements and insights are obtained from EPOS, location, demographic and footfall data by the hour and by individual sites. These insights are then leveraged to deliver an array of creative solutions through Amscreen unique content delivery systems allowing day-part targeting, site specific (GEO), audience specific, live feeds, reactive advertising as well as automated localised content.