Telford, PA (PressExposure) November 17, 2009 -- There are all sorts of different things that go into marketing. I mean that this is such a broad concept you just cannot say that one thing is marketing and not everything else qualifies.
You can market on the TV, on billboards, through various print mediums, on the radio, and even up in the sky. You have almost no limits to what you can do to promote and further your company. You also do not need to do every single format in order to be successful. Some companies are going to get a lot of business by putting up a billboard while another company will not get a single sale.
The only way you can effectively market yourself is if you take the time to research the different methods of marketing then pick out the best for you and the ones ineffective in your particular area. This is normally going to be the case, so much so that I would consider it a general rule of thumb to follow, but there will be at least one exception to the rule, and that is business card printing.
This is not really a matter of whether or not color business cards will be useful in your industry. I can answer that question right here: yes, they will be. Such marketing material is a given no matter what kind of company yours is.
Now, there is some gray area within the world of printing. To give an example, you might go with the standard business card design without anything flashy. Sometimes this is going to work just fine for you. People are not going to want anything flashy, and so the basics are all you want.
In other industries, you might need something unique with your card. Think about the magnetic business cards that delivery places give out. In this particular industry you practically need your business card to be magnetic in order to be more useful to people. In another industry, you might end up needing a unique image on your card, or make use of both the front and the back of it.
Whether or not you need business cards at all is not really up for debate. The primary purpose will remain a source of information about you. This is how people remember your name and number so they can contact you later on. A need for something like this is so pressing you will be getting business cards made.
It is just the details that change depending on your industry, and force you to do something different depending on what others are doing and what your customers want. So in the end the point remains that marketing will always be dictated by your industry. Even for the form of marketing that everyone needs, your industry will still decide the details of how you use it.