Wokingham, United Kingdom (PressExposure) September 23, 2009 -- Hiccup Gifts is a fresh and funky gifts company that have grown rapidly over the past couple of years. The company started out as a small eBay store that grew very quickly and they found that they had eventually outgrown the store and wanted to expand to target a wider audience. Although they were generating a good revenue stream from eBay, it only really targets the eBay community so an ecommerce website with a much larger product range was in order. This natural progression to an ecommerce website was a huge step and marketing the website became a priority.
Appearing high in the search engines became a key factor for Hiccup as the majority of the sales were being generated through the search engines. With ecommerce websites in particular, many users do have a tendency to search specifically for a product so search engine optimisation is vital. After being extremely happy with the level of service the ecommerce company Advansys had provided when creating the website, Hiccup Gifts decided to use the Advansys daughter company SEO Junkies for the search engine optimisation. Continuing to work with people you have worked with and trust can be very important and it is good to continue this partnership.
With so many different products on the Hiccup Gifts website, Hiccup wanted to focus on a particular range of products in especially with seasonal sales. They decided that they wanted to turn the businesses attention to the School Backpack market, where she found to be a good profit margin throughout the product range. SEO Junkies worked hard at gaining good search engine rankings for these keywords to generate more traffic to the website. SEO Junkies didn't let her down. By using a number of SEO techniques to target the keyword phrases for this particular market, they were able to generate some very impressive results.
Even though it has only been 6 months since the start of the SEO campaign, the ecommerce website is now riding high in Google with the website coming in at position number 2 in Google for 'School Rucksacks'. The ecommerce website does not just rank for that key term but for some other very competitive terms as well including 'School Backpacks' and 'School Bags' both appearing at position 3 in Google. With over 37 million results appearing for search terms such as 'School Bags' it is a very competitive market, especially in September when children will be going back to school. The website competing well during these seasonal periods was exactly what Hiccup Gifts was looking for from the SEO campaign.
The impressive results doesn't stop there with the website appearing at number 2 for 'Roxy Bags' and even appearing at number 1 in Google for 'Quiksilver Bags' beating the Quiksilver brand to the number 1 spot.
The impressive results continue with other product ranges ranking very well in the major search engines. With Karlsson Clocks being one of their main products it is important that the website ranked well and the website is shooting up the search engines with a current Google position of 4 for the term 'Karlsson Clocks'.
With this level of success and profit that the SEO has brought Hiccup Gifts the confidence to grow the company in the future and move the company forward. With the power of search engine optimisation working so well for Hiccup, it will always be an aspect of sales that Hiccup will continue to invest in.
For more information on how SEO Junkies can improve you search engine rankings, please visit the SEO Junkies website or contact them directly.