St. Louis, MO (PressExposure) December 16, 2009 -- Perhaps even more than before a holiday, customers flock straight to clearance racks after Christmas and New Years. Store owners can maximize this increase in foot traffic by effectively highlighting marked-down merchandise and displays with sale-friendly retail store fixtures. By preparing for this influx of sale shoppers now, independent retailers can maximize profits in the last weeks of this year.
âJudging from Black Fridayâs shopping results, customers may be holding out to buy during after-Christmas blowout sales,â said Matt Wohlstadter, President of Store Supply Warehouse. âStore owners are going to have to price products very competitively this year because people are still looking to save money where they can. And that means they will be coupon hunting and sale searching to find the best deals possible.â
Black Friday Thanksgiving sales showed that the number of shoppers was up but spending was down compared to last year. According to the National Retail Federation, more than half of holiday shoppers say that price discounts and everyday low prices are the most important factors when deciding where to shop. Post-Christmas sales are expected to follow suit. Shoppers will be out looking for the best bargains and as a result independent retailers will have to work harder getting them to head towards the registers. Along with after Christmas coupons and mailers, stores will take home more profits by featuring merchandise with store fixtures and supplies that are designed specifically for highlighting sales.
Independent store owners need to prepare on Christmas Eve to take advantage of December 26 crowds. Store Supply Warehouse carries a wide selection of holiday sale signs and banners that effectively communicate store discounts to customers. Additionally, dump bins and round racks are an economical way to feature a large amount of items and do not require as much maintenance throughout the day. Because these fixtures stand alone, they are ideal to place in high traffic areas to draw customers to a particular area of the store. Changing the look or color of product tags along with price adjustments is also eye catching. This is easily accomplished with tagging guns, pricing guns, color labels, discount labels and sale labels.
âFor a great deal or clearance items, customers are willing to give up return policies and even buy slightly damaged merchandise. The combination of sale signs and dump bins attract customers looking for bargains. These will also increase impulse buys when placed near registers and walkways. Other simple things such as putting a red sale label on discounted items will drive up sales,â said Matt Wohlstadter.
Store Supply Warehouse carries a variety of dump bins, holiday sale signs and impulse merchandisers to match any storeâs space and budget. With three fully stocked warehouses, the company is able to ship orders in two days or less to 96% of the U.S. For a complete product listing of sale store fixtures and signs visit http://www.storesupply.com.