Noida, India (PressExposure) July 11, 2011 -- Indian cosmetic market is not only expanding, but also becoming more sophisticated and complex due to the influence of western culture on population. Media has played a very crucial role in the industry's growth by presenting cosmetic products as an unavoidable need through all existing means of communication. Further, rising consumer awareness and affordability are the two main drivers of the Indian cosmetic industry. All these factors boosted the cosmetic sales and the industry registered an estimated sale worth INR 422.3 Billion in 2010, says our new research report "Indian Cosmetic Sector Analysis (2009-2012)".
Our research identified that, as the country's literacy rate is improving, consumers are becoming more conscious about their looks and lifestyle, thus resulting in the increased demand for specialized and high quality cosmetics products. Foreign players have identified this market opportunity and reacted efficiently with their offerings of world renowned portfolios, which not only fulfilled the existing demand, but also made the Indian consumer familiar with the international cosmetic brands.
However, we observe that the domestic players have also taken active participation in the market stiff competition and upgraded their production quality and technology to remain profitable in future. Ultimately, the whole phenomenon has resulted in high quality cosmetics products at reduced prices. Additionally, green cosmetic concept is also becoming popular in the industry, which can help to reduce the increasing amount of pollution. Besides, usage of Cosmeceuticals and Nutricosmetics is increasing on the back of rising preferences towards the herbal and health friendly cosmetics.
"Indian Cosmetic Sector Analysis (2009-2012)" focuses on the growing marketplace for cosmetics industry at the domestic level and analyzes the current market trends along with the future growth prospects of the industry. It contains detail consumer behavior analysis and future market potential of various segments, thereby, helping clients in identifying factors critical to their successful market penetration. Besides, the report analyzes the current prevailing trends in the market, which will further help the experts to decide the growth rate in the coming years.
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