Noida, India (PressExposure) August 03, 2011 -- According to our new report, "Indian Fast Food Market Analysis", India has seen a massive rise in the consumption of fast food over the recent few years. In fact, the country has emerged as one of the fastest growing fast food markets in the world. Improving living standard, rapid urbanization and westernization of Indian culture are some of the major factors responsible for robust growth. Several other factors like growing wealth and appetite for western food from customers throughout the country will boost the industry's growth to reach a CAGR of around 34% during 2011-2014.
Our report identifies that, the market has witnessed a robust growth in the past couple of years, as it remains underpenetrated. The market remains concentrated in the metropolitan and Tier-I cities, while Tier-II and Tier-III cities as well as rural areas remain mostly untapped. However, all the major food chains have started realizing the potential of these untapped markets and are trying to increase their presence in Tier-II and Tier-III cities.
Moreover, the players have recognized the industry's bright future prospects and are actively investing in the promotional activities for rapid expansion. They have initiated testing of new products in the market. To counter the effects of recession, the companies have come up with the options of combo meals and value meals.
Besides, the report analyzes factors critical to the success of the Indian fast food industry. It also identified key players in the market and included their detailed business description along with their recent developments. Additionally, the report sheds light on the emerging industry trends, which are expected to decide the future of the Indian fast food market.
"Indian Fast Food Market Analysis", provides extensive information on the country's fast food market, besides shredding light on the growing segments like instant noodle and pasta market, Pizza market and others food market. Thus, it provides valuable information to Fast food companies and investors looking to enter this market. Moreover, the report features forecast for fast food sales in the country. The forecast is based on the correlation between past market growth and growth in base drivers such as middle class, urbanization, cultural shift and lifestyle changes. Due consideration is given on competitive landscape to enable clients to understand market structure and growth prospects.
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