Indian Milk Consumption to Surpass Production by 2013-14

Noida, U.p India (PressExposure) November 04, 2011 -- With production reaching 116 million MT in 2010-11, many may see India - currently the world's largest producer of milk, as a global milk supplier. With demand expected to significantly outpace supply in the coming years, however, the country may in fact not have enough milk to feed its own population let alone feed others.

A study undertaken by IMARC Group, one of the worlds's leading research and advisory firms, reveals that driven by a strong growth in both urban and rural incomes, the demand of milk in India is expected to increase at 5-6% in the in the coming years. Milk production, on the other hand, is expected to grow by a mere 3-4%. Estimates from the study suggest that from a milk surplus in 2010-11, India will witness a milk deficit in 2013-14. The report suggests that if current trends are allowed to continue, India may have to import around 12 million MT of milk from other countries by 2020-21.

The study entitled "Indian Dairy Market Report & Forecast 2011-2016" has been undertaken using both desk-based research and two waves of qualitative primary market research. This study has analyzed three aspects of the Indian Dairy Market. The first section quantifies the Indian dairy market into fourteen major classes and investigates the current and future opportunities in each of these classes. The second section involves an in-depth understanding of dairy consumption patterns among Indian consumers and the potential of value added dairy products. The third section investigates the usage of natural colouration in dairy products and evaluates their current and future potential.

What we have achieved in this report:

Comprehensive situation analysis of the Indian dairy market and its dynamics: Classes Covered: Milk, UHT Milk, Curd, Butter, Ghee, Paneer, Cheese, Skimmed Milk Powder, Tea, Coffee, Dairy Whiteners, Infant Nutrition, Malt Beverages and Ice Cream Focus of the analysis in each Class:

• Drivers and challenges in each market
• Historical sales trends
• Individual analysis of the unorganized and organized markets
• Structure of the market
• Key players and products available in these markets
• Six year sales forecasts (2011-2016)

Understanding the dairy consumption patterns of Indian consumers and evaluating the potential of value added products:

In order to gain a consumer insight on the awareness and acceptance levels of value added dairy products, IMARC Conducted in-depth interviews with Industry experts and consumers in major metropolitan and tier-1 cities in India

Focus of the analysis:

• Buying behavior
• Price sensitivity
• Nutritional requirements
• Consumer awareness of value added products
• Brand loyalty and switching trends
• Potential of value added dairy products in India

Understanding the current landscape of natural colouration in dairy products

Classes Covered:
Butter, Cheese, Yoghurt, Margarine, Flavored Milk and Ice Cream

Focus of the analysis:

• Size of the natural colouration market in India
• Key drivers and challenges in the market
• Usage of natural colouration in dairy products

Information Sources:

Information has been sourced from both primary and secondary sources:

• Primary sources include industry surveys and face to face/telephonic interviews with consumers and industry experts.
• Secondary sources include proprietary databases and search engines. These sources include company websites and reports, books, trade journals, magazines, white papers, Industry Portals, government sources and access to more than 4000 paid databases.

To buy the complete report or to get a free sample:

Call: +91-120-425-6531 (Asia), +1-631-791-1145 (America)
To know more please visit:

About Imarc Group

Krishna Sharma

Press Release Source:

Press Release Submitted On: November 05, 2011 at 12:18 am
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