New Delhi, India (PressExposure) February 27, 2009 -- High growth has contributed to greater incomes for Indian households which in turn have enabled Indian Households to both save and spend more. We have in the past few years observed that household sector savings have in fact grown by far more than any of the other other macro-indicators. This is of course a desirable outcome. Greater incomes do imply greater expenditures in the short term, but greater savings (if translated into good quality investments) ensure long term growth of the economy, employment opportunities, and household incomes.
Even though Indiaâs total household income and saving can be known from National Accounts Statistics, it does not provide the same information across economic groups. Therefore, the pattern of distribution of total income and saving across households with different economic status is not known. Thus, âWhat share of Indiaâs total personal disposable income comes from the richest 10% of the households?â or âDo the poorest 10% of the households save anything at all?â â these questions remain unanswered from government data. Moreover, per household income or savings, for households with different economic status is also not known. This typically requires using data from household surveys. The problem with using survey data to estimate aggregates on a all India basis is that surveys â no matter how well they have been conducted â tend to under-report incomes and expenditures. As a consequence, we require various types of quantitative exercises to correct for this under-reporting.
Using data from NSSO, CSO, National Data Survey on Savings Patterns of Indians (NDSSPI), and a host of other databases, a team at Indicus Analytics was able to estimate the distribution of incomes at an all India level. Income and expenditure distributions rarely differ too much from each other.
This volume contains the following sections, each of which reflects an integral and important aspect of consumer markets in India. These are -
* Consumption and National Accounts: insights into age distribution and the famed demographic dividend that India is enjoying, and going to benefit from in the next few decades. * Consumer Demography - provides insights into age distribution and the famed demographic dividend that India is enjoying, and going to benefit from in the next few decades. * Education - The affluent and Income distribution is perhaps the most important determinant of market potential. * Asset penetration and Activities and assets and Household Characteristics of a range of household items are best understood through their usage of household amenities including electricity and LPG. * Expenditure on food and other items reflect how different types of household differ in their consumption habits. * Finance and Investment - better understanding savings behaviour of Indian households * Forecasts and Projections of economic variables, such as the GDP provide a picture into how things are going to unfold in the foreseeable future. * Indices are created by aggregating many different quantitative variables. * Access to Media, Internet and Telecom usage.
Consumer markets can be reported in many different ways, size of the market in terms of number of people or households, size of the market in terms of the total or aggregate disposable incomes in those markets, or the aggregate expenditure of people or households. There are 35 states and Union Territories in India; among cities there are more than 5000 cities and towns, but the top 100 odd cities account for a large majority of the urban population and an even larger share of household expenditures.
These and many more insights are available from a range of tables culled from some of the most respected publications on Indian consumer markets.
About Indicus Analytics
Indicus Analytics is a premier economics research firm of India. We service data and policy analysis requirements of research oriented entities, which include the most respected academic institutions and international organizations, key policymakers, and top decision makers in industry.
We help our customers cut through the maze that is India to unravel the various facets of the Indian consumers. Our products provide information about the economy and the consumers at extremely granular levels - at city, district levels, neighbourhood levels. Within the granular geographic levels, the information is further segmented into various income groups. The data is estimated using various Econometric techniques â large data sets are processed, proprietary surveys are done, Econometric and mathematical modelling is applied and finally the processed estimates are published.
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