Indicus Launched Indian Consumer Profiles Research at Neighborhood Level

New Delhi, India (PressExposure) December 30, 2008 -- How does the profile of consumers in Uttam Nagar compare with that of Kondli, in Delhi? How does Greater Kailash 1 compare with Vasant Vihar? Or how do Koramangla in B’lore, Goregaon Dindoshi in Mumbai and Saket in Delhi compare with each other?

For the first time ever in India, Indicus Analytics dissects the key Indian centers at neighborhood level. The City Skyline of India – Neighborhood Series, is designed to help marketers and strategists dissect the cities of India at extremely granular levels. It divides the cities into neighborhoods which are as small as a few square kms. Delhi, Mumbai, Bangalore, Kolkata have been divided into 128, 99, 102 and 141 neighborhoods respectively.

The series includes measures that will be useful to business planners, policy makers, credit facilitating agencies, banks and financial institutions as well as knowledge seekers and researchers. The data helps to identify income estimates/living standards across fine geographic clusters. It enables the investors to prioritize locations at micro level of the city where greater marketing emphasis needs to be placed.

This product brings out information on consumer demographics, disposable income, consumption expenditure (aggregated as well as separately on major heads) and savings of households.

The main information heads, for each neighborhood, are

Consumer Demography - Number of Households in 6 Annual Income Categories - (75,000, 75,000-149,999, 150,000-299,999, 300,000 - 499,999, 500,000-999,999, 1,000,000 and above) - Population in each of the above 6 Annual Income Categories

Consumer Markets - Annual aggregate disposable incomes of Households in each of the above 6 Annual Income Categories - Annual aggregate expenditures of Households in each of the above 6 Annual Income Categories - Annual aggregate savings of Households in each of the above 6 Annual Income Categories - Annual Household Expenditure on 5 major categories - Food, FMCG, Durables, Misc goods & services, Clothing & Footwear - Per capita income, expenditure and savings

About Indicus Indicus Analytics is a premier economics research firm of India. We service data and policy analysis requirements of research oriented entities, which include the most respected academic institutions and international organizations, key policymakers, and top decision makers in industry.

Constant interaction with internationally recognized experts and continuing non-funded research activities, have ensured national and international recognition for our research services and data products.

We help our customers cut through the maze that is India to unravel the various facets of the Indian consumers. Our products provide information about the economy and the consumers at extremely granular levels - at city, district levels, and neighborhood levels. Within the granular geographic levels, the information is further segmented into various income groups.


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Press Release Submitted On: December 23, 2008 at 9:08 am
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