Irving, TX (PressExposure) July 12, 2011 -- Coffee franchises are increasing in number, but coffee insider, Al Lesko, wants people to be aware that they may be entering a field where all isn't as it seems. To assist those seeking a coffee franchise, Lesko is offering visitors a free report, "Coffee Franchise Secrets Exposed," that answers the most frequently asked questions people have about buying a coffee franchise.
"Al has been in the business for years," said Matt Allen, owner of CoffeeFranchiseSecrets.com. "He's a nice guy who wants people to be successful. He wrote the guide to help anyone thinking of opening a coffee franchise."
Coffee is a billion dollar industry with new opportunities presenting themselves daily, but a mistake when choosing an appropriate coffee franchise can cost individuals up to $100,000. Lesko's guide isn't very long, nor is it pretentious - about 15 pages. Lesko explains in clear, simple language how to choose the best coffee franchise for the largest return on investment.
The coffee business is booming. More than 400 billion cups of coffee are consumed annually, making it the most popular drink worldwide. It's a billion dollar industry and coffee franchises come in many flavors. There are well-known brands such as the Coffee Beanery and Costa Coffee, along with smaller specialty and gourmet brands, all of which account for $6 billion in sales and a growth rate of 20 percent each year.
Coffee franchises run the gamut, from drive-thru coffee stands to sit-down establishments. Some sell nothing but coffee, while others offer additional drinks and baked goods. Two of the best-known drive-thru shops are Mountain Mudd and Scooter's Coffee. Neighborhood coffee shops such as Caribou Coffee Company, Port City Java and Dunn Bros. Coffee provide a friendly atmosphere in which customers can sit and sip their coffee in peace.
Specialty and gourmet brands include Bad Ass Coffee of Hawaii and Barnie's Coffee and Tea Company. The type of coffee shop will determine its hours of operation, the number of employees needed and the training required. Some can be operated by one or two people, while others require a full-time staff.
Many franchises claim to offer assistance every step of the way, but provide little after the entrepreneur has written a check. Some require additional investment past the franchise purchase. A number of franchises are known locally, while others are nationwide or international firms. Opening a coffee franchise in an area where the company isn't well known can be a recipe for disaster.
"Coffee Franchise Secrets Exposed" is an ideal way to learn about the business from an insider's point of view before individuals invest their hard-earned cash. Readers will learn which coffee franchise opportunities [http://coffeefranchisesecrets.com/Coffee-Franchise-Opportunities.html] offers the greatest growth and profit potential, as well as those that entrepreneurs should avoid.