Central, Hong Kong (PressExposure) April 27, 2009 -- Inetasia, a leading Asia-based independent Internet consultancy, has been providing the WebTrends analytics package to Deutsche Bank for some time now, and the company recently renewed the contract in order to continue monitoring visitor engagement and experience on their site.
"Inetasia is the licensed distributor for the software for South East Asia, including Hong Kong and China, and can offer Deutsche Bank a regional perspective on visitor information, as well as comprehensive statistics and analysis", said Gregory Smyth, CEO of Inetasia.
"Not only has WebTrends been enabling Deutsche Bank to see how visitors use the website, but also to assess the effectiveness of their marketing and measure the ROI of various initiatives", Mr. Smyth continued.
"Deutsche Bank's WebTrends analysis has obviously become an important business tool. Most of our clients find that once they have the information, it becomes an integral part of their operations ", Mr. Smyth finished.
Deutsche Bank uses Webtrends 8.5, the latest version, for visitor tracking. In addition to website navigational maps, revisit information, IP addresses, country and system information, the new version provides enhanced reporting facilities and more detailed results for queries.
About Deutsche Bank Deutsche Bank was founded in 1870, and has grown to employ more than 81,000 people over 76 countries. The Asia-Pacific region represents a significant part of the bank's customer base, and it has offices in Singapore and Hong Kong. Deutsche Bank won 8 banking awards in the Asia-Pacific region in 2008, including Investment Bank In-house Team of the Year and IT/Telecommunications Deal of the Year.
About Inetasia Inetasia provides a range of enterprise-level marketing solutions to help its clients consolidate, integrate and quantify online initiatives. Inetasia places a strong emphasis on the integration of solutions and detailed reporting for maximum return on investment. From the initial Design, Campaign Optimization and Management, through Search Engine Optimization, Internet Marketing, Ad Serving to Web Analytics and Multivariate Testing; Inetasia provides the tools and expertise to help its clients succeed online.
Inetasia's flagship clients include major local and multinational corporations such as HSBC, Visa, Deutsche Bank, Hong Kong Trade Development Council, Bangkok Hospital, Accor Asia Pacific, Philippine Airlines, Shangri-La Hotels and Resorts, Hong Kong Tourism Board, SmarTone-Vodafone, SingTel, Orient Overseas Container Line, and Maxis Communications.
For more information, please contact Gregory Smyth, CEO Email:gsmyth ( @ ) inetasia dot com Website: http://www.inetasia.com