Central, Hong Kong (PressExposure) April 27, 2009 -- DSO National Laboratories recognized a need for better website analytics and information in the current technological age, and have turned to Inetasia as the regional distributor of WebTrends, world-leading website analytics package.
WebTrends is one of the foremost website analytics packages available today, providing a wide range of comprehensive information. It effectively allows the company to measure how well consumers engage with the website and gauge site performance against Key Performance Indicators.
"We believe our association with DSO National Laboratories for WebTrends will benefit not only the department itself, but all of Singapore, and the entire region", said Gregory Smyth, CEO of Inetasia.
"DSO's activities go well beyond defense, to national security on all sorts of fronts. The WebTrends reports help them conduct their public service campaigns, including humanitarian assistance, infectious disease research, and national security assurance. DSO will be able to measure what information is getting through to the public and manipulate the site to get better message penetration", Mr Smyth continued.
The WebTrends deal with Inetasia will allow DSO National Laboratories to understand visitor preferences, aggregate and analyze online data. It does this through a myriad of customizable reports, offering in-depth analysis as well as actionable information.
DSO National Laboratories are using the latest version of Webtrends, 8.5, for web analytics. It gives the company access to statistics on paid search and visitor intelligence, as well as a host of related marketing tools.
About DSO National Laboratories DSO is Singapore's Defence Force's R&D facility. Their research and development activities are aimed at enhancing the SAF's operational effectiveness, creating the critical edge in defence technology, and strengthening Singapore's national security. Their core competencies have remained unchanged since their inception in 1972: electronic warfare, guided systems and cryptography. It also supports SAF's humanitarian missions, and works on infectious disease like SARS, bird flu and dengue fever.
About Inetasia Inetasia provides a range of enterprise-level marketing solutions to help its clients consolidate, integrate and quantify online initiatives. Inetasia places a strong emphasis on the integration of solutions and detailed reporting for maximum return on investment. From the initial Design, Campaign Optimization and Management, through Search Engine Optimization, Internet Marketing, Ad Serving to Web Analytics and Multivariate Testing; Inetasia provides the tools and expertise to help its clients succeed online.
Inetasia's flagship clients include major local and multinational corporations such as HSBC, Visa, Deutsche Bank, Hong Kong Trade Development Council, Bangkok Hospital, Accor Asia Pacific, Philippine Airlines, Shangri-La Hotels and Resorts, Hong Kong Tourism Board, SmarTone-Vodafone, SingTel, Orient Overseas Container Line, and Maxis Communications.
For more information, please contact Gregory Smyth, CEO Email:gsmyth ( @ ) inetasia dot com Website: http://www.inetasia.com