Ahmedabad, India (PressExposure) April 23, 2009 -- Online Books store moves to In.com shopping platform, extends the reach of popular books, improves shopping experience and selection for customers shopping online.
In.com (www.in.com), a Web18 venture which is the Internet and Mobile arm of Network18, a full media conglomerate, and Infibeam.com (www.infibeam.com) today announced that the two companies are launching a co-branded books store on In.com Shopping (www.shop.in.com). The new co-branded books store will allow millions of visitors on In.com to purchase new and interesting books of their choice at very attractive prices.
The co-branded books store will operate under an agreement whereby Infibeam.com will be responsible for merchandising and inventory management including website content for books store and order fulfillment. Speaking about the landmark agreement, Mr. Vishal Mehta, founder and CEO Infibeam.com said, "This partnership is an honest effort to offer booklovers the ultimate in online purchase of books in a much wider platform like In.com".
Mr. Rahul Sethi, Group Head, e-Commerce of In.com is quite upbeat about the deal and said, "We want to make a wide range of books accessible to the entire Internet audience in India and the books would be competitively priced as you would expect from In.com Shopping. Our alliance with Infibeam.com will be a great win for customers, and we are looking forward to introducing books teamed with Infibeam.com".
The In.com site teamed with Infibeam.com offers a complete books store solution for new and returning customers, providing a vast product selection, a seamless shopping experience and information resources to make books buying fun. The books selection is expected to continue to grow in the coming days.
Financial terms of the agreement were not disclosed.