Infinite Love - Ernest Jones Announces New Octelle Diamond Collection

Borehamwood, United Kingdom (PressExposure) September 22, 2008 -- Ernest Jones has announced the new and exclusive Octelle Diamond Collection, featuring a range of elegant diamond pendants, diamond rings and diamond earrings. The Octelle Collection offers classic, vintage inspired jewellery with a unique and diamond cut for added dazzle. Available now at [http://www.ernestjones.co.uk] and in selected Ernest Jones stores.

The Octelle name is derived from the symbol of “infinity” or “forever” being similar to a figure 8 and . The symbol is similar to a figure of 8 turned on its side and is reflected byrefers to the eight sided design of the Octelle diamond. This octagonal shape is very fashionable and is increasingly the choice of celebrities, having been made popular by the hit film Sex and the City.

The Octelle diamond has been specifically created for Ernest Jones by one of the world’s leading diamond cutters to enhance the infinite natural beauty of the stone is gem and represent never ending everlasting love. This attention to craft and detail ensure that the Octelle jewelery [http://www.ernestjones.co.uk/webstore/browse/N/54+4294966718/] diamond jewelery collection is of the very highest quality. and the symbolic nature of the eight sided diamond, representing the eternal nature of love, makes this diamond jewelery [http://www.ernestjones.co.uk/webstore/jewellery.do] collection ideal for romantic gifts.

The Octelle Collection consists of 12 pieces including diamond pendants [http://www.ernestjones.co.uk/webstore/browse/N/56/], diamond earrings and diamond rings, all set in 18ct white gold across a range of diamond carat weights. With 65 facets the octagonal diamond captures and enhances the beauty and originality of the vintage inspired jewelery featured in this collection. Each piece of jewelery reflects the stunning octagonal shape of the diamond and carries the signature infinity symbol.

Each Octelle diamond [http://www.ernestjones.co.uk/] is independently certified with a unique serial number, assuring quality. The Octelle Collection is far more than a collection of jewelery, it is a bringing together of high quality design, materials and jewelery expertise to offer an original, stylish and evocative range of jewelery at competitive prices.

To celebrate and promote the launch of the extended Octelle collection, Ernest Jones has redesigned and strengthened the Octelle brand color to a modern and vibrant purple, incorporating the beautiful octagonal stone along with the Ernest Jones and Octelle brand logos and the legends; ‘The Shape Of Unique Radiance’ and ‘Only at Ernest Jones.’

Contact Details: Tim Lundberg Copywriter Signet Trading ltd E-Commerce Imperial Place 3 Maxwell Road Borehamwood Herts WD6 1JN [http://www.hsamuel.co.uk] [http://www.ernestjones.co.uk] 0208 207 8312

About Ernest Jones

About Ernest Jones: The Diamond and Watch Specialist
Ernest Jones, the Diamond and Watch Specialist, has over 200 stores and a retail website at [http://www.ernestjones.co.uk]. Featuring a wide range of leading brand watches and high quality jewelery and diamonds, Ernest Jones also has a stunning selection of gifts for all occasions. Ernest Jones is part of the Signet Group, the world’'s largest specialty retail jeweler.

Press Release Source: http://PressExposure.com/PR/Ernest_Jones.html

Press Release Submitted On: September 19, 2008 at 4:24 am
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