Innovative Online Bid Management System Attracts Major Advertisers

Cherry Hill, NJ (PressExposure) January 09, 2008 -- Major television networks have been in control of what you watch, when you watch it and how often you watch the programs that interest you. With the social boom caused by web 2.0 including social networks and online movies and video, major television networks can no longer confine your mind to their broadcasts for entertainment.

Chris Anderson (author of The Long Tail) hit the nail right on the head...

In his book, he predicted that television's viewing audience will spend more time on the Internet than watching TV. This former viewing audience will entertain themselves by going to websites they are interested in (to do whatever is more interesting to them than watching TV). Chris predicted that people will spend their time more involved in their personal "long tail" interests.

Social networks that cater to the specialized interests' of everyone on the planet are booming. They are growing 4 times faster than the Internet itself this very minute.

This trend is bad news for the television networks!

The Internet offers television’s former viewing audience better entertainment because they can do, see and hear what they want and when they want. The big television networks no longer have a monopoly on the public’s entertainment and mind share.

To make matters worse... with the advent of DVR (digital video recorders) less and less people are watching television commercials (the lifeblood of the major TV networks). The average person with Internet access is spending 4 times longer online than watching TV. The effectiveness of television advertising is dwindling exponentially and to make matters worse, 90% of DVR owners are fast forwarding through television commercials!

The truth is, people hate commercials. We all know that sigh when you're intensely involved in your favorite TV show just to be distracted by 2 minutes of commercials. Most people have learned to ignore commercials, even if they are watching them!

All the big brand advertisers that you see on television are well aware of the fact that their advertising dollars are not as well invested in television ads as they once were. These major brands, including the BIG 8 in advertising, have been looking to the Internet as an alternate form of advertising for quite some time now.

The Revolution...

For the first time in history thousands of people are going to share in revenue that was formerly paid to major television networks. Millions of dollars are going to be paid on a residual basis to a "core group" of marketing partners... No hype intended or implied!

Revenue that was once paid to big TV networks will now be shared with this core marketing group. We are now seeking core marketing partners for a limited time.

Introducing Pay-Per-Play (PPP) Advertising...

NetAudioAdsâ„¢ Pay-Per-Play (PPP) advertising is an advertising channel that is set to take the web by storm. Because of the size and scope of this deal (backed by one of the BIG 5 search engines), PPP advertising will become a world wide business media event.

PPP works on a bid management system similar to Google AdWords and will compensate publishers just like Google AdSense but with one critical difference…

Publishers (website owners) will earn revenue on 100% of their traffic... no clicks necessary!

PPP is a way for advertisers (Like Harley Davidson or Taco Bell) to serve a 5 second audio advertisement to website visitors. It is a way for advertisers to target their 5 second audio ad to specific interests, demographics and geographic locations.

Big TV's ad revenue is dwindling because PPP offers advertisers a more cost effective advertising solution that has been providing positive Return on Investment (ROI) for over 2 years. PPP offers advertisers a way to reach their target audience and is the only form of media whose impressions and ad placements are verified by an independent 3rd party.

NetAudioAds™ PPP is not new, it has been running for 2 ½ years, has over 66,000 advertisers and over 550,000 websites that serve PPP ads to their visitors.

The 550,000+ websites that currently serve these ads are responsible for up to 43 million streams (impressions) of advertisers' 5 second audio ads on a monthly basis.

Best of all these audio ads DO NOT take up any space on a webpage... They are just heard, not seen, and there is nothing to click on, the ad just plays when a visitor enters a page that has the PPP code inserted. Website owners are paid "Per-Play" NOT Per-Click.

How many 5 second ads are played for the visitor?

PPP audio ads only play one time so web page visitors are not bombarded with a continuous stream of 5 second ads. In other words when a visitor enters a page with the PPP code inserted then that visitor will hear ONE 5 second audio ad and that's it.

Are PPP audio ads related to the website content on which they are played?

Yes, PPP NetAudioAdsâ„¢ uses technology that crawls the readable content of any web page where the PPP code is inserted. As a result, we only serve ads that are related to the content of any web page where the PPP code is present.

Why did NetAudioAds partner with a big 5 search engine?

Over 550,000 websites have been serving up to 43 million PPP plays each and every month for years. NetAudioAds™ millions of audio ads each month are too easily consumed by our search engine partner’s 66,000 eager advertisers, so the ad platform of 550,000 websites needs expanding from millions of audio ad plays a month to BILLIONS!

NetAudioAdsâ„¢ can't handle this expansion alone and needed the backing of a major search engine with deep pockets to pull this off.

66,000 advertisers (including the BIG 8 in advertising) want more. This partnership with a major search engine brand will extend the NetAudioAdsâ„¢ PPP network exponentially. They already have the advertisers, now all they need are the publishers (website owners) to extend their reach.

The bottom line is that the advertisers love it and want more than a few million ad plays, they want more… WAY MORE!

Due to a “strategic” confidentiality agreement we cannot reveal who the search engine partner is yet. It doesn’t matter anyways, what matters is the fact that this partnership will allow NetAudioAds™ to increase their audio ad impressions from mere millions to billions on a monthly basis.

The Super Bowl is NOTHING Compared to This...

It costs 2.6 million dollars or more to run an ad spot on the Super Bowl. There has been no other media event that could capture an audience of 100 million people at the same time until now.

The Super Bowl is a major media event for major brands like Hewlett Packard, Bud Light, Coca-Cola, etc. because there is no other time slot where they can capture the attention of a major segment of their target audience in such a short amount of time.

Pay-Per-Play (PPP) Media is quickly changing all of that because it gives major brands the opportunity to reach their target audience on a larger scale than the Super Bowl ever dreamed of and do it on a daily basis instead of just once per year!

NetAudioAdsâ„¢ (with its new search engine partner) now has the ability to serve up billions of 5 second audio ad plays and become the most powerful form of direct advertising the world has seen to date.

907 million people go online every day... 97% of those people have audio systems.

This makes the Internet the worlds largest listening device ever conceived.

Pay-Per-Play offers a way for big advertisers to reach their audience through this massive listening network. This network is bigger than television, radio and all other forms of media combined!

The Opportunity...

As stated, NetAudioAdsâ„¢ alone could only serve up to 43 million PPP ad impressions per month. With the power of our search engine partner we can now serve PPP ads on the over 108,000,000 websites in existence. The 108 million websites serve up 29.7 BILLION individual web pages.

Those 108 million websites are the target audience for this opportunity providing an endless source of prospects.

Our partnership with the search engine offers the opportunity and bandwidth to stream audio advertisements to every visitor to every web page on every website in existence!

For a limited time anyone or any company has the opportunity to capitalize by introducing PPP to the market while earning PPP advertising revenue for their website(s) at the same time.

For more information:

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Press Release Submitted On: January 02, 2008 at 3:52 pm
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