Oregon City, OR (PressExposure) March 01, 2011 -- InstallLogic, a new Portland search engine optimization (SEO) and social media marketing firm, is helping small business SEO [http://installlogicsocialmedia.com] campaigns succeed using Google's new algorithm change. Many businesses are re-examining their SEO campaigns after Google announced its change in social search on Thursday, February 17th.
"This change creates a huge opportunity for small businesses to dominate their marketplace," says owner Jon Ochs. The new change will add friend recommendations to Google's social search options. The new information will show up under a search item indicating that a friend has shared a link on Twitter or has written a post about this topic on their blog. This affects businesses because these links appear as if the friend is recommending the link over the other links in the search.
However, the change is not only in the appearance of the search items but in how they rank on a page. If someone you know has shared a related link then that link will be given more weight by Google and rank high in the search.
"It isn't just about keywords anymore," says Account Manager Niki Inouye, "but about key testimonials." These mean that businesses without social media could suffer a huge loss in search rankings as their competitors could already be using social media to connect with customers.
InstallLogic is reviving small business SEO campaigns by adding social media to the budget. The new additions will not only continue to allow customers to find businesses through search but let current customers communicate with their favorite businesses online.
The firm has been encouraging businesses to engage in social media since its inception in early 2011. However, this new change drives the point home as businesses will have to compete by adding relevant and shareable content rather than new keyword updates. "A shared link is as good as a personal recommendation for most customers," says Account Manager Courtney Nelson. It is proven that recommendations from friends or family tend to get people to convert more often than an advertisement. Now that this recommendation is inserted into a search many people agree they will click on a link that appears to be sponsored by a friend rather than the link above it.
As a Portland search engine optimization [http://installlogicsocialmedia.com/blog] and social media marketing firm InstallLogic will continue to help local and national businesses with their internet marketing needs. "We will keep up to date on these algorithm changes so you don't have to," reminds Jon Ochs.