Portland, OR (PressExposure) February 10, 2009 -- InsuranceCopywriting.com's e-newsletter "Insurance Marketing News" launched an all-new campaign for 2009, entitled, "Power of 15." President, Heather Sloan explains, "So many companies are paralyzed with inaction. They know that they need to start marketing, but they're unsure exactly how to start, so instead, they do nothing." Our newsletters provide readers with marketing ideas they can initiate in 15 minutes or less.
In 15 minutes, marketers can ... Revisit a goal. Weave a dream. Reflect on the future. Take a next step. Express a thought. Make a connection. Create a difference. Transform an experience.
Sloan believes that 15 minutes a day of marketing focus can mean the difference between mediocre and extraordinary results. She says, "In case you haven't noticed, initiation is the most crucial element of any idea. Most grand ideas never make it that far - they just run around in your mind until they're forgotten. If you initiate, you finish. If you finish, you achieve. Suddenly you've turned ideas into actions - dreams into results - opportunities into successes."
Power of 15 e-newsletters are sent twice monthly - every other Wednesday morning. To further support the campaign, Sloan sends all new clients a sleek 15-minute hourglass for their desks - a functional reminder of the "power of 15."