Pittsburgh, Pennsylvania (PressExposure) December 03, 2012 -- Integra Web Services, a new division of Integra Global Solutions Corp will cater to the web requirements of small businesses and freelancers. Integra has its headquarters in the United States and is primarily a business services outsourcing company. The latest web services division offers design, social media marketing, search engine optimization and content writing services.
There are currently about 800 million active users on Facebook, and half a billion users on Twitter. This is a great opportunity for businesses to reach their target groups. Social media has penetrated our communities so much that it has become a way of life. In such a case, it is definitely important for a business to be present on this platform, at least to stay in the race, let alone progress.
"Not everyone understands social media from the point of view of a business. You need intelligent marketers who can adapt to changes well and use every change to advantage of their business", says Ganesh Ranganathan, President, Integra Global Solutions. Every other day brings in new changes and features - it is important to follow the industry closely and adapt to these changes. "Not everyone can do that", he elaborates, "You need people who are qualified for this - and at Integra we employ people especially for social media marketing - they take care of our own accounts and our clients."
While from the outside, social media marketing may look like a lot of Facebooking, tweeting and sharing, it is a lot more than that. It involves forming a strategy, executing it and gathering reports to judge performance. It's the kind of time and efforts that business owners themselves cannot invest, so they go for another company. In such a case, Integra could be the social media management company they are looking for.